Marketing Specialist (0097711T)

University of Hawaii•Honolulu, HI

1d•Onsite

About The Position

This position serves as the lead marketing and publicity strategist for assigned publishing lists, priority titles, and major organizational initiatives within the UH Press Marketing Department. The role involves developing and implementing comprehensive marketing and publicity plans, coordinating media outreach, managing events and conferences, creating promotional materials, and maintaining title metadata. Additionally, the specialist will provide functional leadership and training to marketing staff and lead special projects to improve departmental procedures.

Requirements

Possession of a baccalaureate degree in marketing, public relations, or publishing or related field and 3 years of progressively responsible professional experience with responsibilities for marketing, public relations, or publishing; or any equivalent combination of education and/or professional work experience.
Considerable working knowledge of principles, practices and techniques in the area of marketing, public relations, or publishing.
Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with marketing, public relations, or publishing.
Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic.
Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials.
Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals.
Demonstrated ability to operate a personal computer, apply word processing, office, and marketing software.
Considerable knowledge of marketing, publicity, and event coordination practices.
Ability to manage multiple projects and deadlines.

Nice To Haves

Experience working in a university press or academic publishing environment.
Familiarity with University of Hawai`i Press titles and subject areas such as Asia, Hawai`i, the Pacific, and Asian American studies.
Working knowledge of University of Hawai`i policies and procedures.
Familiarity with applicable federal and state regulations related to publishing and promotional activity.
Experience using Biblio, Naviga, or a similar relational database, and working knowledge of HTML and ONIX for managing publishing metadata.
Proficiency with graphic design software such as Canva, Adobe InDesign, or equivalent tools.

Responsibilities

Serves as the lead marketing and publicity strategist for assigned publishing lists, priority titles, and major organizational initiatives.
Develops and implements comprehensive marketing and publicity plans that integrate media relations, author promotion, events, conferences, partnerships, advertising, and other digital channels.
Coordinates review submissions, awards, and media outreach efforts.
Plans and supports author events, book signings, and conferences, both virtual and in person.
Manages conference exhibits, including budgets, logistics, materials, and on-site representation.
Creates promotional materials, both print and digital, aligned with marketing campaigns.
Maintains and updates title metadata in internal systems and distribution platforms.
Collaborates with internal teams to ensure consistent messaging and campaign execution.
Provides functional leadership, training, mentorship, and work review for marketing staff, student assistants, interns, and project personnel involved in assigned initiatives.
Leads special projects and develops improved departmental procedures, standards, templates, and best practices.
Other duties as assigned.