Marketing Specialist

Sonesta Hotels•New York, NY

3d•Onsite

About The Position

The Marketing Specialist at Sonesta Hotels of New York is responsible for developing and executing NYC branded and property-level marketing strategies that elevate brand awareness, drive revenue, and enhance the guest experience across all hotel touchpoints - including rooms, F&B outlets, and spa. This role blends marketing, content creation, social media, partnerships, PR, on-property guest experience, and activations, with a strong focus on content and on-property touch points. Reporting to the Director of Digital Marketing in New York City, the Marketing Specialist will support the hotel marketing and PR initiatives, ensuring alignment with brand standards and best practices.

Requirements

Developing and executing NYC branded and property-level marketing strategies
Elevating brand awareness, driving revenue, and enhancing the guest experience
Blending marketing, content creation, social media, partnerships, PR, on-property guest experience, and activations
Strong focus on content and on-property touch points
Supporting hotel marketing and PR initiatives
Ensuring alignment with brand standards and best practices
Planning, creating, and scheduling social media content
Collaborating with social media agencies
Capturing onsite photo and video content
Responding to guest comments/messages
Leading on-property experiences
Working with stylists for on-property hotel pop-ups
Supporting PR efforts
Coordinating and assisting with hosted media stays, influencer visits, and content creators
Managing influencer and media agreements
Identifying, developing, and managing new and existing partnerships
Collaborating with partners on cross-promotional opportunities
Sourcing local partners/vendors
Conducting regular property walkthroughs
Partnering closely with operations teams
Auditing signage, collateral, menus, digital, and visual merchandising
Communicating new brand standards and guidelines
Maintaining and updating hotel vanity website content
Updating website menus, content, events & press sections
Updating Sonesta.com website content
Conducting weekly website audits
Updating hotel listings on all channels
Developing seasonal offers, packages and promotions
Writing marketing copy for various platforms
Creating email marketing campaigns
Developing copy/content for Sales materials
Providing on-site support for photo/video shoots
Participating in internal and external meetings
Monitoring competitor activity and market trends

Responsibilities

Plan, create, and schedule social media content across Instagram and Facebook platforms for The Benjamin, The Shelburne, The Fifty, The Gardens and Sonesta of NY on Facebook
Collaborate closely with The Parliament social media agency in sharing menus, content and photography – approve monthly calendars
Assist with capturing onsite photo and video content highlighting guest rooms, dining experiences, cocktails, partners, spa treatments, and lifestyle moments
Respond to guest comments/messages
Lead on-property experiences (seasonal installations, wellness activations, dining and press/influencer events)
Work with stylists for on-property hotel pop-ups tied to local events – such as FIFA, US Open, Holidays
Support PR efforts including updating and sharing all press materials
Coordinate and assist with hosted media stays, influencer visits, and content creators, ensuring a seamless experience with reservations, prearrival room décor/set up and gifting
Manage influencer and media agreements, including contracts, deliverables, timelines, and approvals
Identify, develop, and manage new and existing partnerships that align with each of the individual hotel brands (fashion, wellness, art, culture, local neighborhood)
Collaborate with partners on cross-promotional opportunities, including social media, email marketing, and on-property activations
Source local partners/vendors to secure rights to their digital assets to include on our email campaigns and social media calendars
Conduct regular property walkthroughs to ensure brand standards are in place across all guest-facing touchpoints
Partner closely with operations teams to implement updates and improvements
Audit signage, collateral, menus, digital, and visual merchandising for consistency and quality – guestrooms, public spaces, outlets, fitness centers, and BOH
Work closely with brand team on communication of new brand standards and guidelines
Maintain and update hotel vanity website content
Work with restaurant F&B team to update website menus, content, events & press sections
Update Sonesta.com website content through Sonesta’s At Your Service to ensure brand site has the latest hotel updates, imagery, details and packages
Weekly website audit content ensuring links work, content and imagery enhance the customer journey
Work on hotel listings to ensure content is updated on all channels including GMB, Trip Advisor, OTA, etc – leverage branded vendor SOCi
Assist in developing seasonal offers, packages and promotions
Write marketing copy for email campaigns, landing pages, partner sites and blogs
Work closely with Marketing & Design Manager on creation of email marketing campaigns through Cendyn for The Benjamin and Sonesta Hotels of NY
Support with the development of copy/content for Sales materials including sales flyers, branded giveaways, presentations, etc.
Provide on-site support for architectural and lifestyle photo/video shoots
Participate in internal and external meetings and calls with sales, revenue, corporate field marketing, and external PR and Social Media agencies to help ensure alignment and follow-through on property initiatives.
Monitor competitor activity and market trends