Marketing Specialist

Kindred Credit Union • Kitchener, ON

6d • Hybrid

About The Position

The Kindred team is at the heart of our cooperative, bringing our values to life everyday. In fact, they are woven into everything we do. More than financial professionals, we care deeply about our members, and our communities. With integrity, stewardship, and compassion, we help ensure every member’s experience feels welcoming and grounded in purpose. Whether offering thoughtful financial guidance or strengthening community connections, we strive to connect values and faith with finances, inspiring peaceful, just, and prosperous communities.

We are currently recruiting a Digital Marketing and Creative Specialist for a full time permanent opportunity on our Digital Marketing team.

Reporting to the Manager, Brand and Marketing, this role supports the execution of Kindred’s digital marketing initiatives through the development and delivery of creative assets, multimedia content, and campaign materials across digital and social channels. Working closely with the Creative and Brand Strategy Lead – and taking day-to-day creative direction from them - , this role contributes to digital-first content creation and multimedia storytelling, ensuring alignment with established creative direction and brand standards. Secondly, to collaborate with marketing team members and internal partners to bring marketing strategies to life through compelling visual storytelling, ensuring all content is brand aligned, member-focused, and optimized for digital engagement.

Requirements

• You bring a strong foundation in digital marketing across various channels, along with the ability to capture high-quality photo and video content using available tools.
• You have a talent for visual storytelling, with a sharp eye for detail and brand consistency, and can manage multiple projects in a fast-paced environment.
• You collaborate effectively, communicate clearly, and use data-driven insights to continuously improve results.
• Post-secondary education in Marketing, Communications, Digital Media, Graphic Design, or a related field
• 3–5 years of experience in digital marketing, motion graphics, and production design
• Experience developing digital assets across multiple platforms, including social media, web, and email.
• Experience with video production, editing, and/or motion graphics.
• Strong technical proficiency with creative tools (e.g., Adobe Creative Suite including InDesign, Photoshop, Illustrator, Premiere Pro, After Effects, and other digital programs like Blender and Canva).
• Understanding of SEO principles, website content management systems, and marketing automation platforms.

Responsibilities

• Produces and adapts digital creative assets—including ads, email visuals, landing page graphics, and social media content—in alignment with Kindred’s established brand standards and campaign direction
• Plans, captures, and edits short-form video and multimedia content to support digital marketing and social media strategies
• Creates motion graphics and visual assets to enhance storytelling and campaign effectiveness across digital platforms
• Collaborates with marketing team members, the Creative and Brand Strategy Lead, and internal stakeholders to contribute to and execute creative concepts, supporting broader campaign strategies and business objectives and member needs
• Supports website updates and content enhancements by implementing creative assets and applying established SEO and digital best practices to improve visibility, usability, and engagement
• Supports ongoing graphic design and creative production needs across marketing initiatives, ensuring consistency and quality across all deliverables

Benefits

• Starting salary $53,500 - $66,500
• Performance based target incentives (6%), tied to individual, team and organizational results
• Group benefits plan & wellness programs
• Group Savings Plan with employer matching (5%)
• Three weeks of vacation and generous paid time off provisions
• Career growth opportunities, training & development support
• Comprehensive employee benefits on financial products & services

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree