Marketing Specialist

IDEX•Saint Paul, MN

29d•Onsite

About The Position

The Marketing Specialist is responsible for developing, executing, and measuring integrated marketing campaigns across print and digital channels to drive brand awareness, customer engagement, and lead generation. This role manages marketing content, advertising, email marketing, social media, website updates, trade show promotion, and collateral development while ensuring consistent brand messaging. The Marketing Specialist collaborates with leadership, sales, product teams, and external vendors to support business growth and achieve marketing objectives.

Requirements

Excellent written and verbal communication skills, including strong copywriting, editing, and proofreading abilities.
Strong organizational, administrative, project management, and database management skills.
Creative and resourceful problem-solving abilities with strong attention to detail.
Basic business acumen and an interest in understanding customer needs, products, markets, and commercial objectives.
Ability to translate technical or complex information into clear and engaging customer-facing content.
Ability to work both independently and collaboratively with cross-functional teams.
Comfortable communicating and coordinating with internal stakeholders, company leadership, and external vendors.
Collaborative, adaptable, detail oriented, and results-focused approach to work.
Willingness and ability to develop an understanding of the company’s customer base, products, and industry.
Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
2-5 years of marketing experience with demonstrated success supporting digital and traditional marketing initiatives, managing multiple projects, and meeting deadlines.
Demonstrated ability to manage multiple projects, priorities, schedules, and deadlines simultaneously.
Experience supporting or executing both digital and traditional marketing initiatives preferred.
Proficiency with Microsoft Office Suite, HubSpot CRM and Marketing Hub, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), WordPress/WooCommerce, Social media management platforms, Google Analytics and/or website analytics tools preferred.

Nice To Haves

Experience supporting or executing both digital and traditional marketing initiatives preferred.
Proficiency with Microsoft Office Suite, HubSpot CRM and Marketing Hub, Adobe Creative Cloud (InDesign, Photoshop, Illustrator), WordPress/WooCommerce, Social media management platforms, Google Analytics and/or website analytics tools preferred.

Responsibilities

Develop, manage, and execute integrated marketing plans and campaigns across digital and traditional channels, including print, advertising, email social media, website, direct mail, video, and trade shows, while managing established budgets, schedules, and deadlines.
Develop a strong understanding of the company’s products, customers, competitors, and industry trends to identify opportunities and translate technical information into effective, customer-focused marketing communications.
Create, edit, and proofread compelling marketing content and collateral while maintaining consistent brand messaging, visual identity, and quality across all communications.
Manage and update website content, email campaigns, social media, and other digital marketing initiatives using applicable marketing platforms and tools.
Coordinate company participation in trade shows, conferences, and customer events, including logistics, promotional materials, pre-event marketing, and post-event follow-up activities.
Collaborate with company leadership, sales, and product teams to develop brand and product messaging that supports business objectives, customer engagement, and commercial growth.
Coordinate with external vendors and partners, including printers, photographers, agencies, content contributors, and IT support, to ensure projects are completed accurately and on schedule.
Maintain marketing databases and contact information to support audience segmentation, campaign execution, reporting, and other marketing activities.
Define, monitor, and report on relevant marketing KPI’s and campaign performance, using results and insights to recommend improvements and optimize future marketing efforts.
Perform other reasonable and relevant duties as assigned based on business needs.
Maintain accurate customer and prospect data within HubSpot and direct mail databases, ensuring compliance with data management standards and marketing best practices.
Develop and execute email marketing campaigns through HubSpot, including audience segmentation, automation, and reporting.
Monitor and analyze campaign performance using website analytics, social media metrics, and marketing dashboards.
Recommend improvements to increase website traffic, lead generation, customer engagement, and campaign ROI.
Manage SEO and website content optimization to improve online visibility and search rankings.
Generate monthly marketing performance reports and present recommendations to leadership.