Marketing Specialist

RIVERSIDE INTEGRATED SOLUTIONS INC•Winona, MN

19d•$20 - $24•Hybrid

About The Position

The Marketing Specialist will support the Business Development Manager in developing the overall internal and external Marketing and Brand strategy for RiverSide Integrated Solutions. This role has the responsibility for executing the Marketing and Brand related activities for the organization. It is central to building brand awareness, enticing new customer acquisitions, supporting recruitment efforts, and fostering employee engagement through creative marketing initiatives. The ideal candidate is a self- starter, with digital marketing experience, or a willingness to learn standard concepts and practices within marketing, advertising and branding.

Requirements

Website management knowledge
Social media business experience across various platforms
SEO understanding and use of analytics
Excellent verbal and written communication skills
Detail-oriented with excellent organizational, time management and problem-solving skills
Positive, team oriented creative mindset that is open to trying new ideas
High energy, self-starter who can think and work independently

Nice To Haves

2 or 4-year degree in a related field preferred
Experience in Adobe Creative Suite, Canva, HubSpot and other content creation programs preferred

Responsibilities

Create and maintain RiverSide marketing and advertising materials including graphics, brochures, website content
Oversee and update RiverSide social media accounts (LinkedIn, Facebook, YouTube)
Develop and publish informative and engaging content across multiple platforms (blogs, social media, website)
Working with industry partners and vendors on marketing and advertising campaigns
Analyze and report on the performance of marketing campaigns and Search Engine Optimization (SEO)
Design and distribute the internal company newsletter
Promote, market and brand company engagement activities and events
Support management with internal and external marketing and communications
Support the Human Resources team with marketing and promotion of job openings
Conduct market research to identify potential sales opportunities
Follow-up on company generated sales leads
Prepare sales quotes and proposals, with support from other teams
Perform other duties and special projects as assigned