Marketing Specialist

Omni Hotels & Resorts•Frisco, TX

1d•Onsite

About The Position

Reporting to the Senior Marketing Manager, the Marketing Manager (or Specialist) leads the strategy, execution, and optimization of Omni PGA Frisco Resort & Spa’s social, content, and supports paid digital marketing efforts. This role is responsible for driving brand awareness, engagement, and revenue through high-impact storytelling, influencer partnerships, and performance-driven campaigns. The ideal candidate is both creative and analytical, with a strong understanding of the luxury hospitality audience, evolving digital trends, and data-driven optimization.

Requirements

Bachelor’s degree in Marketing, Communications, or related field
3–5+ years of experience in digital marketing, social media, or hospitality marketing
Proven experience managing paid social campaigns and influencer programs
Strong understanding of analytics, UTM tracking, and performance optimization
Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms
Exceptional project management and organizational skills
Strong leadership and mentorship capabilities
Ability to balance creative vision with data-driven decision making

Responsibilities

Lead content creation strategy including development of SOPs for social media production
Oversee photography and drone content capture to support social, digital, and campaign needs
Ensure consistent, high-quality visual storytelling aligned with Omni brand standards
Utilize tools such as Canva to develop compelling, on-brand creative assets
Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events)
Manage and optimize Linktree to improve conversion paths and user experience
Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources
Utilize Brandwatch for social listening, trend analysis, and performance insights
Lead influencer strategy including identification, vetting, contracting, and execution
Manage influencer relationships, deliverables, and campaign timelines
Track, report, and optimize influencer performance, including ROI and monetization opportunities
Develop and execute paid social campaigns, including: Trick Rider campaigns (Facebook & OpenTable integration), Wedding campaigns (Pinterest focus)
Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI
Own social media and digital marketing reporting, delivering actionable insights and recommendations
Track KPIs across campaigns, social platforms, influencer efforts, and paid media
Leverage reporting tools and dashboards to evaluate performance and inform future strategies
Provide mentorship, training, and ongoing development for Marketing Coordinator
Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practices
Establish clear processes and documentation to support team efficiency and consistency