Marketing Specialist

YMCA of Central Florida•Orlando, FL

23d•Hybrid

About The Position

The Marketing Specialist will be responsible for owning the full-stack marketing for dedicated portfolios and departments at the YMCA of Central Florida. The incumbent will collaborate with stakeholders across the organization to create seamless, integrated journeys across audience and channels that drive meaningful engagements and accelerate membership growth opportunities. The Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Central Florida’s marketing strategy to the next level.

Requirements

Bachelor’s degree or equivalent work-related experience in Marketing, Communications required.
Minimum of three years of experience in a related digital marketing role.
Ability to develop campaign strategies, segment, and target audiences for engagement and conversion.
Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns.
Demonstrable ability to work on multiple projects at once and adhere to deadlines.
Well-organized with a customer-oriented approach.
Good knowledge of market research techniques and digital trends required.

Nice To Haves

Experience marketing subscription based products and services.
Experience in the Health & Wellness Industry.

Responsibilities

Develop and Execute Marketing Strategies: Take ownership of developing and implementing comprehensive marketing strategies to meet and exceed portfolio sales targets and increase brand visibility. This includes organizing campaigns into a cohesive calendar format for easy tracking and execution.
Content Creation and Management: Create engaging and visually appealing content across multiple channels, including various platforms, email newsletters, and website updates. Utilize tools such as Canva and Adobe Creative Suite to design graphics and multimedia content that resonate with our target audience.
Email Marketing Campaigns: Assist in the execution of email marketing campaigns, from content creation to list segmentation. Monitor campaign performance and provide insights for optimization to improve engagement and conversion rates.
Website Management: Collaborate with the design team to create visually appealing and user-friendly web content. Ensure that all content aligns with brand guidelines and contributes to a seamless user experience.
SEO Strategies: Implement SEO strategies to enhance website visibility and ensure that content is optimized for search engines.
Analytics and Reporting: Utilize tools to monitor and analyze website traffic, campaign performance, and email campaign metrics. Generate regular reports and debriefs to demonstrate effectiveness through key metrics and provide actionable insights for future campaigns.
Event Coordination: Assist in the organization and planning of events to promote brand awareness and drive foot traffic. Attend events to facilitate their success, capture photos/videos for digital marketing purposes.
Regularly generate reports & debriefs to demonstrate effectiveness through Key Metrics.
Serve as the primary marketing point of contact for line(s) of business you own and build strong relationships ensuring business line success and collaboration with key stakeholders.
Occasionally compose print marketing literature (event flyers, press releases, etc.)
Report all accidents/incidents to your supervisor and follow the Association’s current employee and member injury reporting procedures.
All other duties as assigned by management