Marketing Specialist

Direct Start•Appleton, WI

About The Position

This position is responsible for the technical tasks associated with the Marketing Department. The ideal candidate for this position possesses strong organizational skills, computer skills, and is both creative and disciplined. You will work closely with the General Manager to create and maintain consistent branding of products, services, and ethics.

Requirements

Strong organizational and communication skills
Must demonstrate ability to handle multiple tasks effectively
Ability to prioritize changing work loads
Adaptable to fast paced environment
Willingness to learn about the conveyor industry
Ability to follow instructions
Ability to work independent or as a team
Basic knowledge of how to use WordPress
Basic knowledge of how to use SEMrush
Basic knowledge of how to use Premier Pro, Illustrator, InDesign, Photoshop, and Canva
Basic knowledge of Excel, Word, and Powerpoint
Basic knowledge of Google Analytics and Google Search Console

Nice To Haves

Previous experience in Marketing role
Previous experience in Web development
Previous experience in conveyor or related industry
Basic AutoCAD skills
Manufacturing background

Responsibilities

Update website visual appeal, layout, and copy
Cross-link website to YouTube videos, LinkedIn, and other forms of social media
Apply good website SEO practices to help increase organic website visibility/rankings
Update and monitor Google My Business Profile
Coordinate and implement strategies for paid advertising such as online magazines, manufacturing directories, PPC, and social media
Coordinate and collect backlinks in collaboration with other companies to be placed on blog posts
Updating website content using best practices (products, careers, new business, featured projects)
Taking still photos and video of current jobs and filing raw files in an organized manner for future editing and updates
Editing and updating PAI videos and content on YouTube page using best practices
Create YouTube shorts from main YouTube videos
Creating LinkedIn posts using best practices
Create a LinkedIn, YouTube, and Blog content calendar
Create a Google My Business Profile content strategy
Write and develop blogs using blog creation best practices
Write press releases about company news and innovative products
Coordinate and find new traditional, digital marketing, and sponsorship opportunities
Coordinate internal marketing tactics around the building
Develop a yearly Marketing Strategy for the company
Monitor and analyze website performance using tools, analytics, and data such as Google Analytics, Good Search Console, and SEMrush.
Monitor and analyze social media metrics on YouTube and LinkedIn
Create and maintain consistent logo decals for equipment
Order and maintain company promotional products and leave behinds for sales team
Coordinate and implement strategies for paid advertising such as magazine editorials
Coordinate and implement strategies for trade show and job fair booths when needed
Coordinate and implement Radio Advertisements when needed
Creating all job Service Manuals within 3 days of job final shipping
Generating preliminary spare parts lists for jobs as requested by Project Managers
Working with the Service Manager to improve the quality of Service Manuals
Assist other departments with clerical tasks as needed and approved by General Manager