Marketing Specialist (Temporary)

Razer•Irvine, CA

About The Position

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Razer is seeking an experienced Marketing Specialist with strong project management skills to lead the execution of keyboard go-to-market programs. This role will focus on coordinating efforts across marketing disciplines, including PR, influencer partnerships, and e-commerce channels. This is an initial 3-month temporary position, with the potential for extension based on performance, and is dedicated exclusively to the keyboard product category.

Requirements

3+ years of marketing execution experience in consumer electronics, gaming hardware, or a closely adjacent category.
Demonstrated experience in KOL outreach, logistics, and performance tracking.
Experience with PR coordination: press lists, asset distribution, coverage tracking, and embargo management.
Comfort building reporting dashboards in Excel, Google Sheets, or equivalent; ability to surface actionable insights from raw data.
Working knowledge of Amazon affiliates and ecommerce ecosystems.
Highly organized, self-directed, and able to manage multiple workstreams simultaneously in a fast-paced environment.

Nice To Haves

Familiarity with the keyboard and gaming peripheral landscape—knowledge of brands, communities, and media in this space is strongly preferred.
Active familiarity with keyboard and FPS enthusiast communities is a strong plus.

Responsibilities

Own end-to-end execution of keyboard marketing plans, coordinating timelines, deliverables, and cross-functional stakeholders to keep programs on track.
Manage dedicated keyboard seeding programs—identifying, briefing, and tracking key opinion leaders (KOLs) relevant to the gaming peripheral and keyboard enthusiast space.
Provide dedicated public relations support for keyboard launches and campaigns, including press outreach coordination, asset management, and coverage tracking.
Build and maintain dashboards tracking keyboard market trends, category sentiment, and competitive activity across retail, media, and social channels.
Monitor competitor brand and product activity and drive winning initiatives.
Coordinate in-region content deployment across owned and paid channels; track performance metrics and surface optimization insights.
Identify and engage relevant affiliate partners to drive keyboard product visibility and conversion on Amazon.
Work with global community team and actively engage FPS and keyboard enthusiast communities.
Support new product introduction (NPI) review programs / GTM execution