Marketing Specialist

Nord-Lock Group•Clinton, PA

11d•$60,000 - $70,000•Hybrid

About The Position

As a Marketing Specialist, you'll support the Americas marketing manager in executing the North America marketing strategy, increasing brand awareness, generating and nurturing high-quality leads, and supporting regional sales efforts. This role will be based at our Clinton, PA facility near the PIT Airport. Relocation is not being offered for this position.

Requirements

Bachelor's Degree, preferably in Marketing, but other disciplines with comparable commercial training are welcome.
2-4 of experience in B2B marketing role, ideally in an industrial, manufacturing, or engineering-adjacent environment.
Experience coordinating trade shows or events.
Hands-on experience with a CRM and marketing automation platforms, preferably ClickDimensions, Dynamics 365, or similar.
Familiarity with paid social platforms - LinkedIn, Campaign Manager, Meta Ads Manager, Google Ads.
Familiarity with marketing analytics tools such as GA4, Looker Studio, Clarity, etc.
Strong organizational skills and ability to manage multiple workstreams simultaneously without dropping detail.
Comfortable working in a lean team where ownership and initiatives are expected.
Willing and able to work a set hybrid schedule of 3 days in office and 2 days remotely.

Responsibilities

Support lead generation campaigns across multiple industry segments to support customer acquisition and pipeline growth.
Build, deploy, and optimize lead nurture email campaigns based on audience segmentation.
Maintain accurate CRM database, ensuring proper lead tagging and workflow management.
Collaborate with marketing automation manager to monitor lead qualification processes and facilitate timely handoff of SQLs.
Plan and coordinate trade shows, exhibitions, and marketing events, managing logistics, booth setup, promotional materials, and attendee communications.
Equip sales representatives with event resources and coordinate post-event lead capture and follow-up activities.
Support sales enablement by providing presentations, marketing material, product information, and customer-facing materials.
Maintain organized marketing asset libraries, ensuring version control and accessibility for internal teams and distribution partners.
Execute distributor co-op marketing programs, including newsletters, targeted email campaigns, co-branded promotions, and advertising initiatives.
Coordinate with distributors and external partners to ensure marketing assets are delivered on time and align with brand standards.
Track co-op program activity and compile results for review.
Support paid media initiatives through asset coordination, UTM tracking, landing page updates, and campaign execution.
Maintain and optimize content for digital storefronts, including Amazon and other e-commerce platforms.
Assist with marketing budget planning, expense tracking, and reporting to ensure alignment with business objectives.