Marketing Specialist

Fairstone Bank • Montreal, QC

3d • CA$90,000 - CA$105,000 • Hybrid

About The Position

Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

Reporting directly to the Senior Manager - Retail Financing, this role has the following responsibilities:
Risk Management & Compliance, in adhering to applicable compliance obligations, including Privacy, Anti-Money Laundering/Anti-Terrorist Financing and internal Anti-Fraud Policy requirements, must remain the over-arching focus in carrying out one’s responsibilities as outlined below:
Engagement, Activation & Retention
Develop, lead and execute marketing programs tailored to support merchant growth, drive financing adoption, and contribute to portfolio growth across Canada
Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives
Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans in email
Partner with analytics and business teams to identify customer segments, behavioral triggers and optimization opportunities that improve performance
Support campaign setup, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment
Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices
Performance Analysis & Insights
Lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements
Track performance against key measures such as engagement, conversion, retention and incremental value contribution
Present results, insights and recommendations to marketing leadership and cross-functional stakeholders
Market Research & Competitive Insights
Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning
Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy
Stakeholder Management & Operational Effectiveness
Manage relationships with internal and external partners including operations, analytics, legal, compliance and translation
Support the business by identifying marketing opportunities, attend merchant meetings, and help strengthen merchant relationships
Coordinate multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
Work closely with senior stakeholders to align campaign activity with broader portfolio growth and customer engagement objectives
Risk and Compliance
As an employee of Fairstone Bank, comply with all applicable bank and Line of Business policies, standards, guidelines and controls
Maintain current understanding of and adherence to privacy, anti-spam, regulatory and compliance requirements across all digital marketing activities
Ensure governance, approvals and documentation are completed for all marketing-related initiatives prior to launch.

Requirements

• 5+ years of B2B marketing or communications experience with successful track record in campaign development, journey mapping and tactical execution
• Bachelor’s degree
• Strong organizational skills with the ability to successfully manage multiple projects and maintain accuracy in a fast-paced environment
• Experience writing and editing copy for a variety of internal and external channels and collateral
• Experience working with a creative team and external agencies, including creative, data and production vendors
• Outstanding problem solving/analytical skills enabling expedient resolution of issues
• Superb communication and diplomacy skills with peers, management, and customers
• High degree of proficiency with the MS Office product suite

Nice To Haves

• Financial services sector and/or B2B marketing experience an asset
• bilingual in English and French, with the ability to support marketing initiatives and engage stakeholders across bilingual markets in Canada.

Responsibilities

• Develop, lead and execute marketing programs tailored to support merchant growth, drive financing adoption, and contribute to portfolio growth across Canada
• Develop and execute effective lifecycle campaigns and customer journeys that support activation, usage, engagement and retention KPI objectives
• Translate business objectives into clear campaign briefs, audience strategies, offer constructs and channel plans in email
• Partner with analytics and business teams to identify customer segments, behavioral triggers and optimization opportunities that improve performance
• Support campaign setup, approvals, execution and quality assurance to ensure accurate, timely and compliant deployment
• Monitor campaign results, identify insights and recommend enhancements through ongoing test-and-learn practices
• Lead post-campaign analysis and prepare performance recaps with actionable insights, learnings and recommendations for future improvements
• Track performance against key measures such as engagement, conversion, retention and incremental value contribution
• Present results, insights and recommendations to marketing leadership and cross-functional stakeholders
• Monitor marketplace trends, competitor activity and channel best practices to identify relevant opportunities and inform campaign planning
• Bring forward customer and market insights that help shape targeting, messaging and overall engagement strategy
• Manage relationships with internal and external partners including operations, analytics, legal, compliance and translation
• Support the business by identifying marketing opportunities, attend merchant meetings, and help strengthen merchant relationships
• Coordinate multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
• Work closely with senior stakeholders to align campaign activity with broader portfolio growth and customer engagement objectives
• As an employee of Fairstone Bank, comply with all applicable bank and Line of Business policies, standards, guidelines and controls
• Maintain current understanding of and adherence to privacy, anti-spam, regulatory and compliance requirements across all digital marketing activities
• Ensure governance, approvals and documentation are completed for all marketing-related initiatives prior to launch

Benefits

• Competitive base salary plus an annual incentive bonus tied to performance.
• Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.
• Group Retirement Savings Plan with up to 7% employer match.
• Discounts from top retailers via WorkPerks, plus location-based perks like gym memberships and Toronto Bike Share.
• Gym access at our London and Montreal offices.
• Education Assistance Program and Fairstone Academy for training and skill development.
• Parental leave top-up program to help you during life’s big moments.
• One paid volunteer day to give back to causes that matter to you.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level