Marketing Specialist

LexisNexis • Dayton, OH

1d

About The Position

About the Role The Marketing Specialist, Field Marketing supports regional revenue growth by executing targeted marketing programs aligned directly to sales priorities. This role partners closely with regional sales teams to drive leads, pipeline, and POS , turning field activity into measurable business impact. This is not an events‑only role. Field Marketing is accountable for results. What You’ll Do Execute regional marketing plans aligned to Small Law growth priorities Partner with sales to support lead generation, pipeline acceleration, and renewals Coordinate and support in‑person and virtual programs (CLEs, lunches, demos, regional events) with clear follow‑up and measurement Support account‑based marketing (ABM) initiatives for priority and at‑risk accounts Develop and adapt regionally relevant, sales‑ready materials (talk tracks, one‑pagers, follow‑up assets) Track and report on performance metrics including leads, engagement, and POS Manage regional budgets and ensure activities align to ROI expectations Collaborate with demand gen, digital, and content teams to ensure consistency and impact What Success Looks Like Marketing programs are clearly tied to sales outcomes Sales teams actively use and request Field Marketing support Regional activity converts into qualified leads and pipeline Programs are executed with discipline, follow‑up, and accountability What You Bring 2–4 years of experience in marketing, field marketing, or demand generation Strong interest in sales‑aligned marketing and revenue accountability Experience supporting events, campaigns, or ABM initiatives Comfort working cross‑functionally with sales teams Ability to manage multiple initiatives and priorities simultaneously Strong communication, organization, and follow‑through

Requirements

• 2–4 years of experience in marketing, field marketing, or demand generation
• Strong interest in sales‑aligned marketing and revenue accountability
• Experience supporting events, campaigns, or ABM initiatives
• Comfort working cross‑functionally with sales teams
• Ability to manage multiple initiatives and priorities simultaneously
• Strong communication, organization, and follow‑through

Responsibilities

• Execute regional marketing plans aligned to Small Law growth priorities
• Partner with sales to support lead generation, pipeline acceleration, and renewals
• Coordinate and support in‑person and virtual programs (CLEs, lunches, demos, regional events) with clear follow‑up and measurement
• Support account‑based marketing (ABM) initiatives for priority and at‑risk accounts
• Develop and adapt regionally relevant, sales‑ready materials (talk tracks, one‑pagers, follow‑up assets)
• Track and report on performance metrics including leads, engagement, and POS
• Manage regional budgets and ensure activities align to ROI expectations
• Collaborate with demand gen, digital, and content teams to ensure consistency and impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed