Marketing Specialist

HISTOSONICS•Plymouth, MN

17h•Hybrid

About The Position

HistoSonics is a commercial-stage medtech company advancing the Edison® System, a novel non-invasive sonic beam therapy based on histotripsy. Since receiving FDA De Novo grant for the non-invasive destruction of liver tumors in 2023, the company has progressed beyond initial market entry into commercial expansion, reimbursement momentum, and ongoing clinical and pipeline development. In addition to its current liver tumor indication, HistoSonics is pursuing future indications across multiple applications including kidney, pancreas, prostate, neuro, women’s health, and other significant underserved human health areas, to realize the broader potential histotripsy across multiple disease states and medical specialties. We offer an exciting work culture where cutting-edge science meets real-world application, and each team member’s contribution is important to our success in ensuring our physicians and their patients get what they need most. Position Summary (Why this role matters): The Marketing Specialist is responsible for supporting the execution and operational excellence of HistoSonics' commercial marketing initiatives. This highly collaborative role serves as the operational hub of the marketing team, ensuring marketing programs, campaigns, assets, data, and commercial resources are executed efficiently and maintained with exceptional quality. Working closely with Commercial, Medical Affairs, Clinical, Sales Operations, and external vendors, the Marketing Specialist will coordinate marketing projects, manage marketing systems and content, support physician education programs, maintain marketing assets, and assist with product launches and commercial initiatives. The ideal candidate is highly organized, detail-oriented, proactive, and thrives in a fast-paced, high-growth medical device environment.

Requirements

Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
3+ years of marketing experience in medical device, biotech, healthcare, or life sciences.
Experience supporting commercial marketing initiatives in a fast-paced environment.
Proven ability to manage multiple projects and priorities.
Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
Experience in regulated industries preferred.
Strong organizational and project management skills.
High attention to detail and accuracy.
Excellent written and verbal communication skills.
Advanced Microsoft Office skills, including PowerPoint and Excel.
Experience with commercial enablement platforms (e.g., Seismic, HubSpot, Salesforce).
Ability to meet competing deadlines and shifting priorities.
Collaborative team player with the ability to work independently.
Analytical mindset with experience interpreting marketing metrics.
Resourceful, proactive, and adaptable in a high-growth environment.
Employer will not sponsor visas for position.

Responsibilities

Manage marketing contact databases across HubSpot, Salesforce, ZoomInfo, RingLead, and other marketing platforms.
Compile, clean, segment, and maintain physician and customer lists generated through tradeshows, webinars, sponsored programs, digital campaigns, and inbound inquiries.
Support marketing automation workflows, audience segmentation, and lead nurturing campaigns.
Maintain data integrity across CRM and marketing automation systems.
Generate marketing performance reports and campaign metrics to support commercial decision making.
Maintain and regularly update core commercial marketing materials, including: Case dashboards, System maps, Customer lists, Bibliographies and evidence tables, Sales presentations, Marketing templates.
Upload, organize, and maintain approved assets within Seismic and other internal platforms.
Ensure marketing materials reflect current clinical evidence, branding, approved claims, and messaging.
Route materials through internal review and approval processes.
Support development, updates, and distribution of commercial marketing collateral and sales enablement tools.
Coordinate updates to presentations, leave-behinds, brochures, and digital resources.
Assist with launch readiness activities by coordinating timelines, deliverables, and cross-functional follow-up.
Support creation and maintenance of marketing project trackers.
Coordinate logistics for physician webinars, advisory boards, speaker trainings, referral programs, and other commercial education initiatives.
Manage registration, attendee communications, presentation materials, and post-program follow-up.
Compile utilization metrics, attendee feedback, and ROI reporting.
Maintain physician referral program materials and supporting toolkits.
Manage inventory of marketing collateral and promotional materials.
Coordinate on-demand print requests for commercial meetings and events.
Serve as the primary marketing contact for print vendors and inventory management.
Maintain hospital marketing kits and promotional materials.
Coordinate miscellaneous requests including business cards, labels, signage, and shipping of marketing materials.
Assist with planning and execution of social media content calendars.
Coordinate posting schedules and maintain consistency across digital channels.
Monitor social media activity and identify opportunities for future content.
Support digital marketing campaigns and campaign performance reporting.
Coordinate marketing deliverables across Commercial, Clinical, Medical Affairs, Regulatory, and Sales Operations.
Track project timelines and ensure milestones remain on schedule.
Follow up on action items to support successful execution of marketing initiatives.
Assist with organization of launch activities, commercial programs, and physician engagement initiatives.