Digital Marketing Specialist

HelloKindred

3d • Remote

About The Position

Our client in the IT Services and IT Consulting industry is looking for a Marketing Specialist to support the ongoing development, optimisation, and delivery of digital marketing activity. This upper-end Marketing Specialist role suits someone comfortable working across website management, marketing automation, digital campaigns, SEO, AEO, GEO, and creative content, while taking ownership of day-to-day optimisation and maintenance. The successful candidate will help improve the user journey across the website, maintain a consistent visual identity, support digital campaigns, and ensure marketing platforms and content perform effectively.

Requirements

• Proven experience as a Marketing Specialist, Digital Marketing Specialist, or similar role.
• Strong hands-on experience across digital marketing and website optimisation.
• Essential hands-on experience with HubSpot.
• Strong working knowledge of WordPress or a similar CMS platform.
• Experience managing, updating, and developing website content within a CMS.
• Understand SEO and modern search optimisation, including AEO and GEO.
• Experience developing and managing digital marketing campaigns.
• Experience developing, scheduling, and publishing LinkedIn content.
• Experience with marketing automation and campaign reporting.
• Working knowledge of Adobe Creative Cloud, including the ability to undertake basic design and artwork.
• Experience with video editing and digital content creation.
• Understand website user journeys and conversion optimisation.
• Excellent written and verbal communication skills.
• Strong attention to detail, particularly around website content, branding, and consistency.
• Ability to work independently and manage priorities effectively in a remote environment.
• Candidates must be legally authorized to live and work in the country where the position is based, without requiring employer sponsorship.

Responsibilities

• Develop and launch new website pages and sections as required.
• Redevelop and optimise existing pages to improve the overall user journey and conversion.
• Manage ongoing website maintenance and updates within the CMS.
• Ensure website content remains accurate, current, consistent, and aligned with brand guidelines.
• Identify opportunities to improve website usability, engagement, and conversion.
• Support ongoing optimisation of website structure, content, and functionality.
• Maintain consistency across the website in terms of design, messaging, and user experience.
• Collaborate with internal stakeholders and external partners on website development and improvements where required.
• Support ongoing optimisation of website content for SEO, AEO, and GEO.
• Develop and optimise content to improve organic visibility and discoverability.
• Identify opportunities for keyword, content, and technical optimisation.
• Support technical SEO hygiene and ongoing website health.
• Monitor relevant performance metrics and recommend improvements.
• Ensure website content is structured and optimised for evolving search and AI-driven discovery.
• Manage and maintain marketing activity within HubSpot.
• Build, schedule, publish, and monitor digital marketing campaigns.
• Support campaign automation, workflows, and audience segmentation.
• Monitor campaign performance and provide reporting and recommendations.
• Maintain and optimise marketing databases and campaign activity where required.
• Support ongoing improvements to marketing automation processes.
• Develop, build, and publish digital marketing campaigns across relevant channels.
• Manage the scheduling and publishing of LinkedIn content.
• Develop engaging content aligned with campaign objectives and target audiences.
• Monitor campaign performance and identify opportunities for optimisation.
• Support campaign reporting and provide insights to improve future activity.
• Develop and adapt content for digital marketing channels.
• Provide basic artwork and design support where required.
• Edit and produce short-form video content for digital and social channels.
• Create and adapt LinkedIn content and supporting visual assets.
• Maintain a consistent and professional brand look and feel across all content.
• Work within Adobe Creative Cloud to create and edit marketing assets.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed