Marketing Specialist

Functional Medicine of IdahoMeridian, ID
5d

About The Position

The Marketing Specialist is a creative and organized multi-channel marketer responsible for executing FMI's external and internal marketing initiatives. Reporting directly to the Marketing Director, this role will help run event coordination, promotional campaigns for wellness and supplements, testimonial capture, CRM lifecycle management, and social media asset creation. The ideal candidate is both a strategic thinker and a hands-on executor who can manage multiple projects simultaneously while maintaining a consistent, on-brand voice across all channels.

Requirements

  • 3-5 years of experience in marketing, with demonstrated experience managing multiple campaigns or channels simultaneously.
  • Experience with Canva and social media asset creation.
  • Strong project management skills with the ability to meet deadlines across concurrent initiatives.
  • Experience with CRM platforms and email/SMS marketing automation.
  • Excellent written and verbal communication skills with a strong eye for brand consistency.
  • Comfortable working cross-functionally with clinical, operations, and leadership teams.
  • Experience coordinating events from concept through execution.

Nice To Haves

  • Background in healthcare, wellness, or functional/integrative medicine marketing.
  • Familiarity with HIPAA-compliant marketing practices.
  • Proficiency with tools such as GoHighLevel, HubSpot, Klaviyo, Mailchimp, or similar CRM/email platforms.
  • Experience marketing supplements, nutraceuticals, or specialty health services.

Responsibilities

  • Internal & External Event Coordination
  • Social Media Asset Creation
  • Wellness & Supplement Promotions
  • Testimonial Capture & Social Proof
  • CRM Lifecycle Marketing

Benefits

  • Health, dental, and vision benefits
  • Paid time off and paid holidays
  • Continuing education and professional development support
  • Growth opportunities within a rapidly expanding practice
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