Marketing Specialist Sr - IFB

Illinois Agricultural Association • Bloomington, IL

6d • Onsite

About The Position

Develops, coordinates and executes results-based marketing programs, strategies and campaigns for the Illinois Farm Bureau (IFB) and affiliated companies. Handles a high volume of marketing projects in a fast-paced, creative environment. Communicates the IFB brand and value proposition. Responsible for deciding best channel(s) for marketing (e.g., advertising, web, search, social media, email, direct mail, events).

Requirements

• Typically requires 7+ years of relevant experience or a combination of related experience, education and training.

Responsibilities

• Plans and develops results-based marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets.
• Helps clients plan, develop, and implement marketing strategies and campaigns for products, services, programs and events.
• Acts as project manager for development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals.
• Writes, proofreads and edits copy for various marketing materials.
• Assists in developing strategies for using social media in marketing campaigns.
• Develops design and copy for assigned social networks.
• Monitors results via business plan assessment and implements changes to plans to drive desired results.
• Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities.
• Builds positive relationships with staff, clients and media representatives.
• Facilitates multiple regional ad groups.
• Provides marketing ideas, gathers media proposals, and coordinates budgets.
• Analyzes media needs, negotiates with media outlets, and places media buys on traditional and digital platforms.
• Works special events such as conferences, fairs, farm shows and others.
• Exercises professional leadership by keeping abreast of current trends, developments, technology, and opportunities within field of responsibility.

Benefits

• medical, dental, vision, disability, and life insurance
• 401(k) with company match
• parental leave
• paid time off
• paid company holidays
• time off to volunteer

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed