Marketing Specialist/Provider Marketing - NJ, Long Island, Northern,NJ, or NY, Hudson Valley

UnitedHealth Group•Lake Success, NY

6d•$72,800 - $130,000•Hybrid

About The Position

The Marketing Specialist II is responsible for developing and executing marketing campaigns and materials across many service lines throughout the business, with a heavier focus on select specialties, as well as for managing provider transitions for the NY/NJ market. This position works closely with the Provider Marketing team and internal operations teams to develop and deploy various marketing materials and strategies based on business needs. The Marketing Specialist is an integral member of our marketing team and plays a key role in creating clear patient communications about care team changes and transitions and working alongside our clinicians to help them build their practices. Additionally, an ability to be responsive, communicate clearly, and develop effective marketing strategies with our medical providers and internal operations stakeholders is a key component of this role. The ideal candidate is a self-starter with experience creating and implementing new marketing strategies. This person should be comfortable collaborating and communicating with clinical personnel, business partners and administrative leadership including operations, IT, real estate, human resources, medical affairs, practice managers and others to gain alignment and execute agreed upon objectives. Given the nature of the work, this person must also be able to manage sensitive information and patient- or provider-facing communications in a thoughtful, professional and confidential manner. Candidate must be a well-organized, highly motivated, self-starter with a passion for communicating and driving results. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

Requirements

High School Diploma/GED with 5+ years of project management experience
3+ years of experience in marketing, advertising or related field
3+ years of project management experience
Proficiency using Microsoft tools, including Word, Excel, and PowerPoint, as well as Adobe Acrobat or similar tools for PDF editing
Demonstrated solid spoken and written communications skills
Demonstrated solid organizational skills
Reside in the NYC, Long Island, Hudson Valley or New Jersey region to support market familiarity and occasional regional needs

Nice To Haves

Experience with marketing project management systems (Workfront/Asana)
Experience working with providers and senior leadership
Agency experience
Keen attention to detail
Proven self-starter with the ability to balance and execute multiple projects concurrently

Responsibilities

Manage patient-facing and internal-facing marketing materials across multiple service lines within Optum Medical Care’s NY/NJ market, with a heavier emphasis on priority specialties
Develop, manage and execute various marketing print and digital materials, and patient communications
Communicate clearly and consistently with stakeholders, including physicians and advanced care practitioners, as well as practice managers, regional directors, and other marketing team members
Leverage automation and AI tools to support efficient workflow processes and proactively improve team productivity
Lead provider transition meetings working with cross functional teams to ensure business needs are met
Develop clean and professional PowerPoint slide decks to aid in presenting information clearly to stakeholders and other marketing team members
Lead assigned projects from start to finish, ensuring smooth and timely delivery
Be highly organized, leveraging project-management tools to track status, due dates, and to collaborate with other marketers on team projects
Oversee managing delivery of new provider assets such as headshots, videos and provider profiles
Work with other marketing team members to help enhance process efficiencies and create new workflows as needed
Manage routine monthly, weekly and quarterly internal and external communications that support providers and service lines across the market
Collaborate with internal and external cross-functional teams, developing and maintaining relationships with stakeholders
Manage legal review and approval of newly developed patient-facing communications for assigned service lines and priority specialty care areas
Understand and adapt to the Optum culture