Marketing Specialist, Office Real Estate

Groupe Mach•Montreal, QC

1d•Onsite

About The Position

Our Marketing team in Montreal is expanding and we are looking for passionate talents to join our adventure! Being part of the MACH team means joining a team of 450 colleagues who work daily to put their knowledge at the service of their clients and Real Estate. For 25 years, MACH has been building real estate projects designed to have a structuring, lasting and significant impact on cities and neighborhoods, as well as on the lives of residents, users and visitors. Thus, the company builds each building to create collective values combining beauty, usefulness and responsibility. In Canada, MACH is one of the largest real estate owners. It is distinguished in particular by a real estate portfolio of more than 45 million square feet, including several jewels of the Quebec urban landscape: the Sun Life building, the CIBC Tower, the Place Victoria tower as well as the Ontario with Allstate Corporate center in Toronto and 100 O’Connor in Ottawa. JOIN A TEAM OF PROFESSIONALS AND WORK IN A HEALTHY ENVIRONMENT! Based in Montreal and reporting to the Marketing and Communications Project Manager, the Real Estate Marketing Specialist will play a key role in promoting and enhancing the value of Groupe MACH’s office real estate portfolio.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field;
Minimum of five (5) years of experience in a similar role;
Proven experience in commercial real estate, specifically within the office building sector;
Experience managing signage, wayfinding, and customer experience-related property enhancement projects;
Strong understanding of property management operations and leasing-related challenges;
Excellent aesthetic sense and strong attention to detail;
Proficiency in Canva and the Microsoft Office Suite;
Strong visual design sensibility and attention to branding and presentation quality;
Familiarity with artificial intelligence tools used in marketing (such as ChatGPT, Copilot, Gemini, Midjourney, or similar) to enhance productivity, content creation, research, and project management;
Excellent command of both French and English, spoken and written.

Nice To Haves

Knowledge of Adobe Creative Suite (a significant asset);

Responsibilities

Plan, coordinate, and oversee signage and display projects across the office portfolio (exterior signage, directories, wayfinding systems, parking signage, vacant space signage, window displays, etc.);
Collaborate with property managers, suppliers, and municipalities to ensure project compliance and successful implementation;
Ensure brand standards and quality requirements are maintained across the entire portfolio.
Participate in the development and execution of marketing plans for office properties and available leasing opportunities;
Coordinate the production of marketing materials, brochures, presentations, sales tools, and digital campaigns;
Maintain and update websites and digital platforms;
Support lead generation initiatives and monitor key performance indicators (KPIs).
Manage multiple marketing projects simultaneously in a fast-paced environment;
Ensure projects are delivered on budget, on schedule, and in line with established objectives;
Coordinate external vendors and internal stakeholders;
Create basic visual materials and presentations using tools such as Canva, Adobe Creative Suite, or equivalent software.
Develop and coordinate initiatives aimed at enhancing the tenant experience and strengthening the image of our properties;
Organize and promote tenant events, seasonal activations, loyalty programs, and engagement initiatives in collaboration with the Events Coordinator;
Coordinate tenant communications, including newsletters, informational campaigns, and promotional materials;
Work closely with property management teams to identify opportunities to improve the customer experience.