Marketing Specialist, Lead Generation - Power

Worley•Houston, TX

2d•Hybrid

About The Position

The Marketing Specialist, Lead Generation is responsible for creating, delivering, and measuring end-to-end lead generation marketing programmes that generate demand, strengthen our market position, and support profitable growth, with an initial focus on the Power sector and priority growth areas including nuclear, data centres and broader power markets. Working closely with sector and sales leadership, this role connects strategy to execution, building integrated campaigns and plans that identify new opportunities, progress existing ones, and improve pipeline quality. While the role has an initial focus on the Power sector, it is expected to support other strategically important sectors over time as business priorities evolve, working across global and regional operations and teams to be successful. The Marketing Specialist, Lead Generation must be able to define and execute data-led demand generation strategies, be results focused and build strong working relationships with others to deliver for our customers’ needs.

Requirements

Strategic thinking with delivery focus.
Understand how marketing contributes to growth, and comfortable working across teams to make it happen.
Experience developing and delivering B2B demand generation or acquisition marketing programs
Strong commercial mindset, with the ability to connect marketing activity to pipeline and business outcomes
Ability to translate strategy into clear, actionable marketing plans
Confidence working with senior stakeholders across sales, sectors, and regions
Strong analytical capability to assess performance and optimize investment
Experience working in complex, global, or matrixed environments

Nice To Haves

Experience in the Power sector, or closely related energy and industrial markets, is strongly preferred, including exposure to nuclear, data centres, power generation, transmission, grid infrastructure or energy transition-related services.
The ability to shift across sector priorities as business needs evolve will be important.

Responsibilities

Work closely with sector teams to develop a deep understanding of target audience needs, market trends and growth opportunities, with particular emphasis on the Power sector and adjacent priority markets as required by the business
Connect sector strategy to global and regional sales plans, recommending marketing strategies and channel plans that deliver measurable pipeline growth, with initial priority on Power, including nuclear, data centres and broader power markets
Design, manage and implement multi-channel lead generation campaigns (paid media, events, digital and nurture) to drive Marketing Qualified Leads (MQLs), improve conversion rates and contribute to pipeline and gross margin.
Own and manage marketing investment for your sectors, allocating budget across campaigns and channels to maximize impact and demonstrate clear return on investment
Work with editorial, digital and creative teams to ensure all content and assets (e.g. thought leadership articles, website content, videos etc.) are aligned to campaign objectives, audience needs, and conversion goals and align these with sector strategies and target audience challenges
Plan and optimise campaign activity across the full funnel, ensuring alignment to customer journeys, buying stages, and lead conversion pathways
Work in partnership with relevant Accounts Based Marketing (ABM) team members to connect on ABM activities, driving messaging and content synergies across lead generation and existing customer campaigns
Design and deliver events, webinars and roundtables as lead generation programmes, ensuring effective lead capture, follow-up and conversion into qualified opportunities
Analyse performance across campaigns and channels, including MQL volumes, conversion rates, cost per lead, and marketing-attributed pipeline, and continuously optimise activity to improve outcomes
Work with digital teams to continuously improve website performance and conversion pathways, including landing pages, calls to action and user journeys
Optimise paid media performance across channels including paid search (PPC), paid social and retargeting programmes to improve lead quality and conversion efficiency
Partner with Marketing Operations and Sales to implement and optimise lead nurture programmes, improving progression from MQL to SQL and pipeline conversion
Report on lead generation performance through dashboards and regular reporting, providing clear visibility of contribution to pipeline and business targets