Lead Generation Specialist

Giesecke+Devrient•Atlanta, GA

About The Position

Support G+D in establishing itself as a leading innovator in the IoT Connectivity and IoT Solutions industry by contributing to business growth in both areas. As a Lead Generation Specialist, you will play a key role in helping our sales team grow the customer base across the AMERICAS Sales region with a focus on North America (USA and Canada). Your main responsibility is to identify and qualify potential customers through outbound activities such as cold calling, email campaigns, and social media outreach. You’ll be the first point of contact with prospects, gathering information, sparking interest, and passing qualified leads to the sales team for further engagement. This is an entry-level position, ideal for someone who is motivated, goal-oriented, and eager to start a career in sales. We will provide training and guidance to help you succeed.

Requirements

Bachelor's degree in Business, Marketing, Engineering or related field is preferred
1-3 years of experience in sales, marketing, or business development, preferably in a B2B environment, is helpful
Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus
Ability to work in team environments and willingness to learn
Strong motivation to build relationships and to develop business opportunities
Good analytical skills and ability to work with data and information systems
Excellent communication skills in English. Other languages (e.g. Spanish) are a plus
Basic understanding of business processes and sales methodologies is preferred
Eagerness to learn about go-to-market strategies and solution sales approaches
Collaborative mindset and strong team player attitude
Proficiency in MS Office and keen to work with CRM systems
Self-motivated with ability to work under guidance while taking initiative
Adaptability and openness to feedback and continuous learning

Nice To Haves

Interest in (IoT) technology solutions and experience with cellular connectivity and/or the logistics industry is a plus
Other languages (e.g. Spanish) are a plus

Responsibilities

Focus exclusively on acquiring new customers through finding new leads/prospects (e.g. by using prospecting tools), contacting these leads/prospects (for example by cold calling / email campaigns) and pitching G+D’s Connectivity and Logistics solutions to the leads/prospects
The goal is to create and maintain a well filled leads and opportunity pipeline. Closing the opportunities and looking after existing customers will be managed by Account Managers
Support the development and execution of lead generation strategies for IoT Connectivity (e.g. selling mobile data plans to IoT Device makers) and IoT Track and Trace solutions (e.g. selling tracking devices to logistics companies)
Support market research and prospect identification activities
Participate in training sessions and workshops to deepen knowledge of product solutions, ensuring informed consulting and successful sales discussions
Researching and identifying potential leads within target markets
Reaching out to prospects via phone, email, and other channels
Qualifying leads based on defined criteria
Maintaining accurate records in the CRM system
Collaborating closely with the sales team to hand over qualified opportunities
Deliverables A set number of qualified leads passed to the sales team per defined time period
Accurate and updated CRM records with detailed prospect information
Completed outbound outreach activities (calls, emails, LinkedIn touches, etc.)
Well-prepared lead handovers to sales reps, including background notes and context
Weekly/monthly reports on lead generation activities and results
Contributions to email/phone scripts or messaging improvements based on feedback