Marketing Specialist II

SchoolsFirst Federal Credit Union•Tustin, CA

1d•$78,419 - $117,628•Onsite

About The Position

The Marketing Specialist II is responsible for the ongoing development, management, governance, and effective delivery of the organization's marketing. This role involves working in concert with internal lines of business to develop member-centric marketing plans that promote the benefits of the cooperative. The goal is to enable the organization to focus its finite resources on the best opportunities to build membership, increase engagement, and support credit union goals for sustainable growth. This is an experienced marketing professional role, working independently under general supervision to execute marketing initiatives and campaigns for select business units. The position requires providing reliable and high-quality work, demonstrating a strong understanding of marketing principles and best practices. The specialist will address difficult marketing challenges by analyzing and resolving issues efficiently, ensuring that marketing activities are effective and aligned with business goals. They will also assist with small to medium-sized projects by collaborating to develop and implement project plans, monitoring progress, and making necessary adjustments to ensure timely completion to a high standard. Collaboration with other marketing specialists and team members to share knowledge and best practices is essential, as is effective communication with internal stakeholders to ensure alignment and support for marketing activities. Regular updates on project status and key metrics are required to ensure transparency and accountability.

Requirements

High School Diploma or GED required
Bachelor's Degree in a related field or equivalent years of experience required
3-5 years of prior relevant experience required
Demonstrates expertise in various integrated marketing channels – including, but not limited to, advertising, direct marketing, online advertising, email marketing, search engine marketing, website, merchandising and social media – and uses strategic thinking to recommend the appropriate mix for the marketing objective and target audience.
Deeply understands how Members research, learn and ultimately choose their assigned product or service and uses that understanding to compose multichannel campaigns.
Develops and manages timelines and displays strong organization and time management skills to handle multiple projects and campaigns at once, on time and within budget.
Exhibits strong knowledge of financial services as well as deep understanding of Credit Union products and services and operations.
Excellent written and verbal communication skills
Excellent copywriting and editing skills
Excellent project/time management skills
Committed to quality
Self-motivated
Familiarity with AP style
Working knowledge of graphic design
Working knowledge of website content management systems, email application service providers, social media monitoring tools, and tag management

Nice To Haves

Experience in financial services strongly preferred

Responsibilities

Responsible for the on-going development, management, governance and effective delivery of the organization's marketing.
Working in concert with internal lines of business to develop member-centric marketing plans that promote the benefits of the cooperative.
Enabling the organization to focus its finite resources on the best opportunities to build membership, increase engagement, and support credit union goals to achieve sustainable growth.
Executing marketing initiatives and campaigns for select business units.
Provide reliable and high-quality work, demonstrating a strong understanding of marketing principles and best practices.
Address difficult marketing challenges by analyzing and resolving issues efficiently, ensuring that marketing activities are effective and aligned with business goals by demonstrating a strong understanding of marketing strategies and tactics.
Assist with small to medium-sized projects by collaborating to develop and implement project plans and providing support in monitoring progress and making necessary adjustments ensuring the projects completed on time and to a high standard.
Work closely with other marketing specialists and teammembers to share knowledge and best practices.
Communicate effectively with internal stakeholders, including managers and other departments, to ensure alignment and support for marketing activities.
Provide regular updates on project status and key metrics, ensuring transparency and accountability.
Performs other duties as assigned.
Complies with regulatory compliance and assigned training requirements including but not limited to BSA regulations corresponding to their specific job duties.