Marketing Specialist II
First Mid Bank & Trust•St. Peters, MO
•$61,300 - $91,900
About The Position
The Marketing Specialist II role manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement.
Requirements
- Bachelor’s degree required in Marketing, Communications, Business, or related field
- 4+ years of experience in marketing campaign management, execution, or operations
- Strong campaign management and execution expertise
- Ability to translate strategy into actionable plans
- Experience managing cross-functional marketing initiatives
- Strong problem-solving and process improvement mindset
- Proficiency with marketing technology and analytics tools
Nice To Haves
- Experience in financial services or regulated industries preferred
Responsibilities
- Lead end-to-end campaign execution for segment and product initiatives
- Translate strategic briefs into detailed campaign plans, timelines, and deliverables
- Coordinate cross-channel execution (digital, email, paid media, branch, etc.)
- Partner with Strategy teams to refine briefs and ensure executable plans
- Manage campaign performance tracking and provide insights for optimization
- Identify and resolve execution risks, bottlenecks, and dependencies
- Drive consistency and efficiency in campaign processes and workflows
- Mentor and guide Marketing Specialists
Benefits
- Comprehensive healthcare
- Well-being benefits
- Paid family leave
- Generous paid time off
- Banking perks
- Tuition reimbursement
- Employee Stock Purchase Plan
- 401K plan with company match
- Competitive health, dental & vision coverage with HSA match
- 401(k) with employer match
- Generous PTO, paid holidays & parental leave
- Performance-based bonuses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
