Digital Marketing Specialist II

SpotHero•Chicago, IL

10h•$65,000 - $78,200•Onsite

About The Position

SpotHero is seeking a Digital Marketing Specialist II to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, this role will collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth.

Requirements

Bachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social media
Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms
In-depth understanding of Paid Search campaign management and optimization practices
Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation
Proven experience in a data-driven marketing environment
Demonstrated understanding of SEM best practices and tactics for driving growth

Nice To Haves

Experience with CTV and/or mobile app marketing
Certifications for: Google Ads, Bing Ads/Microsoft Advertising, Apple Search Ads
Technical skills related to Data/SQL

Responsibilities

Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads.
Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices.
Analyze campaign performance and provide actionable insights that inform weekly optimization plans.
Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities.
Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments.
Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions.
Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations.
Collaborate with cross-functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives.
Document processes and contribute to workflow improvements that increase team efficiency and scalability.
If applicable - serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks.