Marketing Specialist I

Shutterfly • Durham, NC

2d • Onsite

About The Position

Spoonflower is seeking a Marketing Specialist to support new business customer acquisition across the fabric and lifestyle brand ecosystem. This role will help identify and engage boutique lifestyle brands, emerging home décor labels, makers, designers, and small-batch manufacturers that can use Spoonflower’s print-on-demand platform to source differentiated textiles and expand branded assortments. The ideal candidate is naturally curious, commercially minded, and eager to build experience in B2B prospecting, textile merchandising, fabric sourcing, customer onboarding, and marketing-led acquisition. They bring strong relationship-building instincts, an eye for brand and product fit, and the ability to quickly learn how Spoonflower’s product suite can meet customer sourcing and production needs.

Requirements

• 1-2+ years of experience in marketing, business development, ecommerce, wholesale, merchandising, textile/fabric, home, interiors, maker, or lifestyle brand environments.
• Foundational understanding of customer acquisition, campaign performance, wholesale economics, sampling, MOQs, product assortment, and customer onboarding.
• Ability to learn and communicate fabric applications, substrate considerations, print-on-demand production, customization, and speed-to-market benefits.
• Highly organized, detail-oriented, and collaborative, with strong follow-through, clear communication, and comfort working across teams.

Responsibilities

• Drive and support new customer acquisition for B2B fabric accounts, with a focus on boutique lifestyle brands, home décor labels, makers, independent designers, and emerging retail concepts.
• Build and maintain a qualified prospect pipeline using brand research, market insights, inbound lead follow-up, and campaign performance signals.
• Partner with Growth Marketing and ecommerce teams to support account launch strategies that move prospects from discovery and sampling through first order and repeat purchase.
• Learn and apply knowledge of Spoonflower’s fabric, wallpaper, home décor product offerings to help prospects understand the right solutions for their sourcing, sampling, customization, and production needs.
• Develop prospect-facing marketing collateral, pitch materials, product education resources, and account-specific presentations that clearly communicate Spoonflower’s value proposition.
• Coordinate with Customer Support to support customer onboarding, sample requests, pricing inputs, order flow, and customer success.
• Track acquisition and marketing performance KPIs, including qualified pipeline, customer launch rate, first-order conversion, campaign engagement, lead quality, digital channel conversion, reorder rate, revenue, and margin.
• Monitor prospect and customer behavior across outreach, landing pages, email, paid and organic channels, sampling activity, purchase behavior, and customer feedback to identify growth opportunities and friction points.
• Partner with Growth Marketing and Analytics to develop campaign reporting that connects channel performance, audience insights, account health, and revenue contribution to recommended next steps.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed