Marketing Specialist I

Equipment Development Co., Inc. • Frederick, MD

14h • $26 - $30

About The Position

EDCO is seeking a proactive, detail-oriented Marketing Specialist I to execute marketing initiatives that support its products, customers, and business growth. This role is for an individual who enjoys variety, takes initiative, and is comfortable moving projects from concept to completion. The Marketing Specialist I will be instrumental in how EDCO communicates with customers, showcases its products, supports its sales team, and strengthens its digital presence.

Requirements

• At least 2 years of relevant marketing experience.
• A bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and experience.
• Strong writing, editing, interviewing, and interpersonal skills, with the confidence to initiate conversations with customers and prospects by phone, email, or in person.
• Experience with email marketing, social media, website content, and basic marketing analytics.
• A self-starter who identifies opportunities, anticipates content needs, solves problems, and follows through on commitments.
• The ability to manage multiple projects, balance priorities, and meet deadlines while maintaining strong attention to detail.
• A willingness to learn EDCO’s products, understand customer applications, and translate technical information into clear, useful marketing content.
• Working knowledge of Microsoft 365 is expected.

Nice To Haves

• Experience with e-commerce platforms, CRM systems, SEO, paid advertising, marketing automation, photography, video, or design tools is a plus.

Responsibilities

• Create Engaging Content: Write and edit email campaigns, website copy, product descriptions, blogs, brochures, case studies, presentations, and sales materials that communicate the value of EDCO’s products and services.
• Execute Marketing Campaigns: Help plan, build, test, and launch campaigns across email, websites, social media, digital advertising, print, and events.
• Connect With Customers: Proactively reach out to customers, distributors, rental partners, and prospects to gather feedback, understand their challenges, identify opportunities, and develop customer stories that inform marketing decisions.
• Manage Digital Channels: Keep EDCO’s websites and e-commerce content current, including product pages, images, landing pages, educational resources, promotions, pricing information, and basic SEO.
• Support Social Media and Creative Projects: Coordinate content calendars, photography, videos, product demonstrations, and other creative assets that showcase EDCO’s products and applications.
• Support Sales and Lead Generation: Assist with CRM data quality, lead capture, campaign tracking, lead routing, and follow-up to help connect marketing efforts with sales opportunities.
• Coordinate Events and Trade Shows: Support event planning, promotional materials, booth preparation, lead collection, and post-event follow-up.
• Measure Results: Monitor campaign performance, website activity, leads, e-commerce results, and social engagement to identify trends and opportunities for improvement.
• Collaborate Across Teams: Work closely with Marketing, Sales, Customer Experience, Engineering, vendors, and agency partners to coordinate projects, maintain brand consistency, and meet deadlines.

Benefits

• Medical, dental, and vision coverage
• 401(k) and potential profit-sharing opportunities
• Paid vacation, sick leave, and holidays
• A birthday holiday
• Life and long-term disability insurance
• Educational assistance with up to 100% tuition reimbursement for approved courses

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level