Marketing Specialist I

UnitedHealth Group•Auburndale, MA

9d•$29 - $52•Remote

About The Position

The Marketing Specialist I supports the development, execution, and optimization of external marketing communications for Optum Massachusetts practices (Atrius Health and Reliant Medical Group). This role drives patient growth and enhances brand perception through multi-channel marketing, including digital platforms, in-clinic communications, email, social media, advertising, and events. This position collaborates closely with the Marketing Director, cross-functional marketing teams, and operational stakeholders to deliver clear, consistent, and effective patient communications aligned with business objectives. The Marketing specialist is an integral member of our marketing team and plays a key role in creating crisp, clear patient communications and working across the marketing team to coordinate messaging and brand strategy. Collaboration, adaptability, and attention to detail are essential for success in this role. Candidate must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion for communicating and connecting the dots. The ideal candidate should thrive on proactively seeking new insights, finding creative solutions and measuring results.

Requirements

High School Diploma / GED
Must be 18 years of age OR older
3+ years of marketing, communications, or related experience
Experience with digital, content, and social media marketing
Experience in Microsoft Office (Excel, PowerPoint)
Ability to work full time. Employees are required to have flexibility to work any of our shift schedules during our normal business hours of 8:00 am - 5:00 pm. It may be necessary, given the business need, to work occasional overtime
Strong written and verbal communication skills
Excellent organizational and time management skills
Self-starter with strong initiative and accountability
Ability to manage multiple priorities in a fast-paced environment
Strong collaboration and stakeholder management skills
Detail-oriented with a focus on quality and accuracy
Adaptable, resourceful, and solutions-oriented
Reside within commutable distance to the office at 275 Grove St, Auburndale, MA 2466.
Ability to keep all company sensitive documents secure (if applicable)
Required to have a dedicated work area established that is separated from other living areas and provides information privacy.
Must live in a location that can receive a UnitedHealth Group approved high-speed internet connection or leverage an existing high-speed internet service.

Nice To Haves

Experience working with healthcare stakeholders, providers, or senior leadership
Familiarity with design tools (e.g., Canva, Adobe Creative Suite)

Responsibilities

Develop and execute in-clinic and external marketing strategies and campaigns as assigned.
Create and manage patient-facing content across channels (web, email, signage, video, social, print)
Serve as the primary owner of in-clinic collateral, ensuring accuracy and relevance.
Oversee waiting room digital signage content and platform management for all locations.
Support event marketing, including managing sponsorship requests and on-site event coordination.
Manage marketing intake processes, prioritize requests, and route projects appropriately.
Partner with operations, practice managers, IT, and other stakeholders to align priorities and execution.
Identify process improvements and implement efficient, scalable solutions.