Marketing Specialist, Field Enablement

Wolseley Group•Burlington, PE

3d•Hybrid

About The Position

The Marketing Specialist, Field Enablement is the primary execution partner to the Regional Marketing Business Partners (MBPs), responsible for enabling fast, consistent and high-quality delivery of marketing initiatives across branches and local markets. This role serves as the operational backbone of field marketing, ensuring regional plans, campaigns and vendor programs are effectively brought to life in market. Success in this role is defined by speed, accuracy and the ability to support revenue-driving activities at the branch level.

Requirements

3–5 years of experience in marketing, coordination or operations roles
Strong project management, time management and organizational skills, with ability to manage multiple priorities in a fast-paced environment
Proven ability to handle a high volume of work while maintaining accuracy and meeting deadlines
Strong written and verbal communication skills, with ability to clearly convey information across teams
Highly detail-oriented, with a strong focus on quality and consistency of output
Solutions-oriented, with ability to identify and resolve execution challenges efficiently
Collaborative team player, able to work effectively across functions and support broader marketing initiatives
Experience working with marketing assets, templates and creative materials
Experience coordinating with internal stakeholders, agencies or vendors
Satisfactory criminal record check

Nice To Haves

Experience supporting field or regional marketing initiatives is an asset
Sales or branch experience is considered an asset

Responsibilities

Partner with MBPs to execute regional marketing plans, ensuring campaigns, promotions, and vendor initiatives are effectively activated in market
Support delivery of branch promotions, counter days, and showroom activations, ensuring alignment with campaign priorities and business objectives
Act as the day-to-day execution partner to MBPs, ensuring initiatives are delivered accurately and on time
Partner with Marketers to develop and maintain branch-facing marketing materials (flyers, sell sheets, signage, promotional assets) to support field initiatives
Build and coordinate event kits that enable consistent and professional execution across branches
Ensure all materials reflect campaign messaging, brand standards, and product priorities
Maintain and evolve templates to support scalable, repeatable execution
Manage digital signage, intranet updates, and social media posting, ensuring content is timely and aligned with campaigns
Coordinate with agency partners to deliver templated asset updates and production
Manage marketing-related invoicing, including paid media and vendor-funded programs, ensuring accuracy and timely submission
Support coordination of swag and promotional materials, including sourcing and distribution
Manage and track incoming marketing requests, ensuring clear visibility into priorities, timelines, and status
Deliver work within defined service level expectations (SLA) while maintaining quality and consistency
Escalate conflicting or unclear priorities to MBPs or Marketing leadership as needed
Ensure smooth execution across multiple concurrent initiatives
Identify opportunities to improve workflows, templates, and execution processes
Support development of more efficient ways of working to increase speed and reduce rework
Contribute to building a scalable field marketing execution model