Marketing Specialist, Digital - Social Media & Community Engagement

Cadillac Fairview•Toronto, ON

5d•CA$58,194 - CA$77,592

About The Position

The Marketing Specialist, Digital will bring experience and passion to lead and build our digital channels to connect with our customers everyday with relevant, engaging content and communications. Overall, as part of the digital team, this role will play a part in managing digital campaigns and help to build strategy across the digital channels for all properties. You will be responsible for planning and testing on your respective digital channels, formats and content communications and track to optimize performance KPIs specifically on digital. On the Digital team, it will be important to support the digital channels and more specifically: Email: Help to drive email strategy, process and implementation and bring to life our marketing and content via email to deliver the optimal experience for our CF Insider community members. You will work to develop email trigger campaigns and leverage insights to build out audience groups to deliver a more personalized newsletter experience across all of our campaigns. Web: Help deliver marketing, content and SEO strategy on our web properties and monitor those web properties to continuously optimize for an improved customer experience and SEO. Social Media & Community Engagement: Will be responsible for monitoring our social media channels across our 14 properties to engage and communicate with our CF Digital Community. This role will play a key part in delivering appropriate and timely responses to customers’ contacts on social media channels to create a positive customer engagement with CF. It will require a high level of accountability to CF Community Engagement Playbook and escalation management approach. Additionally, this role coordinates day-to-day social media content activities (including scheduling, posting, and continuous monitoring for consistent brand messaging) and executes the daily operations of our influencer roster by supporting contract negotiations, collaborating on concept development, and cultivating strong, ongoing relationships with key creators.

Requirements

3+ years of marketing experience
Post secondary education preferably in Business, Marketing, Communications, Digital Marketing or Event Marketing.
Strong attention to detail in management and execution to project timelines, budget management and overall task accountability.
Innovative and growth mindset to identify potential opportunities as well application of industry-leading practices.
Solid verbal and written communication skills with internal and external stakeholders. Ability to generate reports and contribute to presentations that showcase program performance or support recommendations.
Data driven strategic mindset to incorporate insights and learnings into programs. Ability to apply a test and learn approach for ongoing program optimization.
Strong relationship management skills with internal and external stakeholders and ability to manage any challenges to successfully deliver against project goals, budgets and timelines.
Strong team building skills at a Specialist level and act as a strong role model against CF Values amongst the team.

Nice To Haves

Knowledge in project management tool Asana.
Knowledge in budget and invoice management tools.
Knowledge in Google Suite.

Responsibilities

Gather data on consumer and digital channel insights, competitive analysis and other relevant ideas and innovation to work with Manager - Digital to inform and build out strategy on the digital platforms for every day and seasonal campaigns.
Solicit property specific content, incorporate review from MarCom and then optimize execution on the digital channels, in collaboration with Experience and Delivery.
Brief the MarCom and Design team on the digital creative needs and ensure assets are optimized for digital channels.
Execute a data driven, test and learn approach to digital marketing across all digital platforms.
Track, monitor and report key KPI performance at regular intervals for ongoing digital optimizations and data driven decision making.
Consistent monitoring of social media channels for customer comments and direct messages to track, prioritize and identify the level of response required.
High attention to detail and accuracy of customer responses in line with the customer communication approach within the CF Community Engagement Playbook and deliver against the SLA’s as required.
High level of communication and collaboration with the Marketing Design & Delivery team to direct and solicit required customer responses for any property specific inquiries.
Strong collaboration with key stakeholders in the Marketing Design & Delivery, Property Operations and Corporate Communications teams to follow the escalation process on customer contacts where necessary.
Support to deliver increased engagement and a more positive perception of CF on our social media channels.
Coordinate, schedule, and publish daily social content with support from the Manager, Digital, ensuring alignment with CF Brand Guidelines.
Collaborate with Marketing Design & Delivery and Client Marketing to source optimized visual assets and copy, while continuously tracking KPI performance using a test-and-learn approach to optimize future formats.
Manage the day-to-day operations of the CF influencer roster, acting as the primary contact to cultivate relationships with creators and agencies.
Support contract negotiations (budget, deliverables, usage), partner on authentic concept development for CF campaigns, and monitor overall campaign performance against goals to integrate learnings for future initiatives.