Marketing Specialist, CRM Campaigns

Bright Horizons•Newton, MA

4d•$64,000 - $74,000•Hybrid

About The Position

Bright Horizons is looking for a dynamic, detail-oriented Marketing Specialist to join our Customer Relationship Marketing (CRM) Team. The ideal candidate will thrive in a fast-paced environment and will be responsible for supporting the execution of marketing initiatives that target Bright Horizons’ client employees and center families. This individual will focus on the implementation of marketing and communication strategies to promote the use of Bright Horizons services. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor's Degree required - in marketing or related field preferred
1-2 years of experience in marketing, communications, or related field
1-2 years of CRM or email marketing experience

Nice To Haves

Strong project management skills; results-oriented and highly motivated
Detail-oriented with high standards for quality.
Strong organizational skills required.
Excellent written and verbal communication skills
Thrives in a team environment as well as in an individual setting
Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.
Experience working with creative agencies and providing creative direction/feedback preferred

Responsibilities

Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefits
Partner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customers
Gather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teams
Develop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams.