Marketing Campaigns Mananger

Texas A&M University System•College Station, TX

1d•Onsite

About The Position

The Marketing Campaigns Manager supports the development and execution of integrated marketing strategies and campaigns that elevate the reputation and visibility of Texas A&M Engineering. This role helps strengthen national and international awareness, deepen engagement with priority audiences, and ensure a cohesive brand presence across channels. Working in close partnership with internal teams and external agency partners, the Marketing Campaigns Manager helps translate strategic priorities into high-impact campaigns, creative storytelling, and measurable results.

Requirements

Bachelor’s degree in communications or equivalent combination of education and experience.
Five years of related experience.
Proven track record of developing and executing successful marketing strategies and campaigns.
Strong understanding of digital marketing, social media, and content creation.
Self-driven with strong written and verbal communication and presentation skills.
Detail-oriented and able to manage shifting priorities.
Ability to proactively recognize topical opportunities.
Ability to multi-task and work cooperatively with others.

Nice To Haves

Degree in marketing, communications, business.
Experience in marketing or strategic communications.
Experience in campaign management, marketing or related role.
Creative thinker with a keen eye for detail and design.
Understanding of Texas A&M’s mission, values, and culture.

Responsibilities

Help develop and manage execution of comprehensive marketing campaigns to promote the key messages of the engineering enterprise with target audiences to achieve strategic objectives.
Coordinate with internal stakeholders and external partners to develop high-quality campaign assets that inform, influence, and inspire target audiences.
Activate campaigns across digital, social, print, and event platforms to maximize reach, relevance, and engagement.
Monitor industry, marketing, and cultural trends to identify proactive opportunities and timely campaign moments.
Contribute to the development and ongoing refinement of strategy, positioning, and messaging for Texas A&M Engineering.
Participate in market research and trend analysis to identify opportunities, risks, and audience insights that strengthen positioning.
Help shape creative direction for marketing initiatives, including messaging, visual identity alignment, and storytelling approach.
Contribute to the development of multimedia content packages that support compelling, audience-centered narratives.
Ensure creative deliverables align with strategy, reflect brand standards, and resonate with priority audiences.
Establish measurable objectives and key performance indicators for marketing initiatives.
Analyze campaign performance data and reports to inform decision-making.
Optimize campaign strategy and tactics based on results, feedback, and evolving priorities.
Supervision and management marketing content and digital advertising team.
Assists Associate director with developing a comprehensive marketing strategy.
Performs other duties as assigned.

Benefits

Competitive medical insurance benefits through Blue Cross and Blue Shield of Texas and Prescription coverage by Express Scripts.
Options for Vision, Dental, Life, and Long-Term Disability insurance.
A defined benefit retirement plan with the Teacher Retirement System of Texas (TRS) with 8.25% employer contribution.
Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
Flexible spending account options for medical and childcare expenses
Generous paid time off with holidays, vacation and sick leave.
Robust free training access through LinkedIn Learning plus professional development opportunities.
Tuition assistance and Educational release time to further your academic pursuits.
Access to Engineer Your Wellness programs that provide opportunities for employees to engage in health and fitness.
Wellness release time offered to employees to promote work/life balance.