Marketing Specialist (Bilingual KOR/ENG)

H Mart•Lyndhurst, NJ

About The Position

Responsibilities but not limited to: Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic Build full-funnel, 360 degree marketing strategies for product launches Execute and optimize Google and Meta ad campaigns for maximum performance Analyze KPI's to generate actionable insights that enhance targeting and creative strategies Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

Requirements

3 - 5 years of proven experience in marketing, with a strong portfolio of successfully managed events and digital campaigns
Hands-on experience with Google Ads Manager and Meta Business Suite. Ability to set up tracking, analyze metrics (CTR, ROAS, CPA), and provide data-led reports
Strong ability to create professional proposals and marketing plans from a blank canvas
Demonstrated ability to own projects from "A to Z" with minimal supervision
Proactive attitude, excellent communication, and the ability to collaborate with cross-functional teams (Purchasing, Store Operations, etc.)
Willingness to travel to various store locations as needed for on-site support and research
Bilingual in Korean and English preferred

Responsibilities

Lead the entire lifecycle of in-store, grand opening, and external booth events from conceptualization to post-event reporting
Execute high-impact local activations and ad placements at community festivals to maximize brand visibility and customer acquisition
Collaborate with purchasing team to develop and execute product-focused promotions that drive sales and store traffic
Build full-funnel, 360 degree marketing strategies for product launches
Execute and optimize Google and Meta ad campaigns for maximum performance
Analyze KPI's to generate actionable insights that enhance targeting and creative strategies
Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation
Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance
Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability

Benefits

Health, Dental & Vision insurance / EAP (Employee Assistance Program) per company policy
401 (k) Retirement Plan with up to 5% match per company policy
Life Insurance and AD&D (Accidental death & Dismemberment) per company policy
BTA Insurance (Business Travel Accident Coverage)
Company provided lunch
Paid-time off (PTO) and Paid Holidays per company policy
Celebration & Condolence Benefits per company policy
Smart Card: Earn additional 4 points to the standard $1 = 1 point
Holiday Gift certificates per company policy
FSA (Flexible Spending Account) per company policy
DCFSA (Dependent Child Care Spending Account) per company policy