Marketing Specialist, Americas - Bracco Diagnostics Inc.

Bracco • Princeton, FL

7d • Hybrid

About The Position

Bracco Diagnostics Inc. is seeking a Marketing Specialist for the Americas region to execute marketing initiatives and support the Commercial Operations and Marketing team. This role focuses on tactical execution, including content development, campaign support, digital activities, and maintaining brand consistency. The position supports the Americas region (United States, Canada, and Latin America) and collaborates with regional marketing and commercial teams.

Requirements

• Bachelor's degree in marketing or related field (or equivalent experience).
• 3–5 years of experience executing customer-facing marketing communications, marketing campaigns, and branded content initiatives.
• Experience in healthcare, life sciences, or other regulated industries.
• Strong written and verbal communication skills with the ability to develop clear, concise marketing content aligned to brand standards.
• Experience supporting social media platforms and website content management.
• Proficiency in Microsoft PowerPoint with ability to create and maintain professional, on-brand presentations.
• Experience collecting, analyzing and reporting on marketing performance metrics and KPIs.
• Strong organizational skills with attention to detail and ability to manage multiple priorities.

Nice To Haves

• Experience working with external agencies, particularly marketing and social media agencies.
• Experience supporting regional or Americas-based marketing initiatives.
• Familiarity with integrated or omnichannel marketing execution.
• Familiarity with CMS platforms, marketing analytics tools, and social media management tools.

Responsibilities

• Execute assigned components of Americas marketing campaigns, ensuring consistent messaging across customer-facing and corporate channels.
• Support external branding initiatives across the Americas by translating defined strategies into tactical execution across digital, content, and event-based channels.
• Coordinate with internal regional stakeholders to support campaign timelines, asset development, approvals, and deployment under general supervision.
• Support social media execution in coordination with global social media agency, including content scheduling, posting, and performance tracking.
• Assist with the development and adaptation of social content to support regional marketing priorities while adhering to established brand guidelines.
• Support website content updates and ongoing maintenance in coordination with internal teams and external vendors.
• Ensure brand consistency across all marketing materials by following established global brand guidelines and regulatory requirements.
• Develop, edit, and maintain content for websites, social media, email campaigns, presentations, and other marketing materials.
• Create, update, and maintain corporate PowerPoint presentations, ensuring clear, professional, and on-brand messaging.
• Support solutions-oriented marketing by helping connect product, brand, and customer messaging across channels using defined frameworks.
• Collect, analyze, and report on marketing performance data and KPIs to support optimization and continuous improvement.
• Support project coordination, timelines, workflows, and approval processes to ensure efficient and compliant execution of marketing activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level