Marketing Specialist, Air Purifier

SharkNinja•Needham, MA

36d•Onsite

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. The company aims to make Shark a true “devotion brand” through deep category and consumer understanding, and breakthrough marketing that drives brand health and profitable growth. This role offers an opportunity to influence brand and business outcomes in a fast-paced, high-growth environment. The Marketing Specialist will support the category team in executing marketing strategies by contributing to the development of brand strategy, category assortment, and marketing plans that drive program success and strong sales performance.

Requirements

3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Responsibilities

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Work with Consumer Insights to validate messaging and product propositions
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
Stay current on the competitive landscape, storytelling strategies, and emerging market trends