Marketing, Social Media & Special Events Manager

Minto•Tampa, FL

5d•Onsite

About The Position

Minto Communities is seeking a dynamic, creative, and highly organized Marketing, Social Media & Special Events Manager to lead the strategy, execution, and performance of our social media presence while also planning and executing engaging onsite community events. This role is responsible for managing all social platforms for both Minto Communities and Latitude Margaritaville by Minto Communities, as well as conceptualizing and delivering memorable experiences that bring our communities to life. The ideal candidate is both data-driven and creative, thrives in a fast-paced, collaborative environment, and can manage multiple projects simultaneously.

Requirements

3-5 years of experience in social media management and event planning
Proven experience managing multiple social media platforms for a brand or organization
Proficiency with social media management tools such as Sprout Social, Hootsuite, or similar
Strong graphic design and content creation skills using Canva, Adobe Photoshop, or comparable tools
Demonstrated experience in planning and executing successful events
Excellent analytical skills with the ability to interpret data and optimize performance
Exceptional organizational and project management abilities
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines simultaneously
Collaborative mindset with the ability to work cross-functionally
Positive attitude, proactive approach, and adaptability in a fast-changing environment

Responsibilities

Oversee, manage, and execute all social media activities across platforms including Facebook, Instagram, Pinterest, YouTube, X, and TikTok
Develop and maintain a consistent brand voice and visual identity across all channels
Create compelling, high-quality content including graphics, short-form video, and copy
Manage publishing calendars using tools such as Sprout Social, Hootsuite, or similar platforms
Monitor engagement, respond to comments/messages, and maintain an active online presence
Analyze performance metrics and provide regular reporting with actionable insights
Collaborate with the agency of record on paid social strategies, campaigns, and optimization
Stay current on social media trends, tools, and best practices to continuously improve performance
Develop and execute a comprehensive content strategy that supports brand awareness, lead generation, and community engagement goals.
Create compelling, platform-specific content including Reels, TikToks, Stories, short-form videos, photography, graphics, and written copy.
Capture and produce original content onsite at communities, model homes, resident events, and special activations.
Serve as the primary content creator for social channels, identifying and leveraging trends while maintaining brand standards.
Plan and maintain a content calendar that aligns with marketing campaigns, promotions, events, and community initiatives.
Edit and optimize photo and video assets using Canva, Adobe Creative Suite, CapCut, or similar tools.
Collaborate with internal stakeholders and agency partners to develop content that highlights community lifestyle, residents, homebuyers, and brand storytelling.
Monitor content performance and use data-driven insights to refine creative direction and improve engagement, reach, and conversion metrics.
Build and maintain a library of photo, video, and branded content assets for ongoing marketing use.
Plan, organize, and execute all onsite events within the community
Collaborate closely with Marketing Directors to define event themes, objectives, and invitation strategies
Take full ownership of event execution—from concept through completion
Manage event logistics including vendor coordination, budgeting, timelines, setup, and onsite management
Deliver memorable, on-brand experiences that enhance community engagement and support marketing goals