Marketing - Senior Manager/Manager, Product Branding

Aritzia•Vancouver, BC

3d•Hybrid

About The Position

Aritzia is growing and our Product Marketing team is growing with it. This is a unique opportunity to be part of the team responsible for translating product investments into strategic product marketing opportunities that drive demand and maximize global product recognition. As the Senior Manager / Manager, Product Branding, you will support with creating product names, branding, and packaging that make our products easy to recognize and understand, ensuring our branding assets successfully execute on the Product Marketing priorities throughout the lifecycle. With the skills you gain in this role, the opportunities are endless — from a rewarding career in Product Marketing to continued growth and development with Aritzia.

Requirements

Proven skills, certifications, education and/or experience in Product Branding
A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
The ability to collaborate fluently with cross-functional partners
A commitment to quality and investing in results that add value to the business

Responsibilities

Identify and drive opportunities to own and defend our product in the marketplace
Identify product trademark opportunities and support cross-functional teams to ensure timely acquisition
Ensure our product is identifiable and to drive product education and brand recognition
Identify and execute opportunities to develop and manage product names that maximize brand recognition and protect our product
Identify opportunities to make our product recognizable when worn through external branding such as logos
Identify and execute opportunities to communicate our brand identities through product packaging systems that maximize shopability, functionality, and education