Marketing Senior Consultant

Blue Cross Blue Shield Association•Chicago, IL

1d•$92,788 - $122,529•Hybrid

About The Position

The role is responsible for managing the development and execution of marketing assets and programs to support Blue Cross and Blue Shield Plans (BCBS) in positioning and selling various national programs and initiatives. The role leads or supports planning, developing and implementing marketing and communications that differentiate BCBS among key stakeholders, including business decision-makers, key influencers, consumers/members and thought leaders. Understanding complex business needs and aligning marketing strategies to overall project goals is critical for success.

Requirements

Required Bachelor's Degree in marketing, communications, new media or related field; or equivalent work experience
Required 5+ Years marketing/communications planning and implementation, preferably in Healthcare
Proficiency with Microsoft Office
Project management skills
Oral and written communication skills
Demonstrated analytical and problem solving skills
Demonstrated ability to develop and execute results-driven communications that promote business strategies
Knowledge of grammar and composition principles to create effective writing for diverse audiences
A minimum of five years marketing/communications planning and implementation preferably in Healthcare
Experience writing for a variety of communication vehicles including websites, multimedia, and print and online collateral; and market-facing communications
Experience collaborating with internal business partners to ensure alignment and integration of key messages
Promotional writing skills
Previous experience in content marketing
Relevant industry experience, including experience in marketing/sales support at health care/insurance company, consultancy/brokerage, or similar experience in a related industry (e.g., financial services)
Experience identifying and integrating secondary research to drive marketing communications strategy development

Responsibilities

Support copywriting and creative direction for various marketing deliverables (e.g., presentations, collateral, digital content)
Key contributor to the development of marketing strategies; implements marketing strategies, plans and tactics for a variety of BCBSA national programs
Support the facilitation of the B2B Marketing Collaborative
Respond to a variety of ad hoc internal and Plan requests in a timely and professional manner, including taking a leadership role in tracking work and results for reporting
Ensure content is fresh on our Sales Support Toolkit, e.g., either soliciting new content and/ or developing it, posting content and tracking quantifiable results
Participate in brainstorming for larger scale, team-based projects