Senior Marketing Consultant - Recruitment Marketing

Caterpillar Inc.•Irving, TX

1d•$128,470 - $192,710•Onsite

About The Position

As a Senior Marketing Consultant, you will serve as a strategic recruitment marketing partner to five business units, developing data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP). You will collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives. Leveraging campaign performance data, market insights, candidate trends, and competitive intelligence, you will provide strategic recommendations that optimize recruitment marketing investments and improve hiring outcomes. You will lead cross-functional initiatives, pilot new marketing capabilities, and drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey. This role requires strong consulting, stakeholder management, project management, and analytical skills, along with expertise in recruitment marketing channels, technologies, and best practices.

Requirements

Customer Focus: Ability to understand candidate and stakeholder needs and translate into effective recruitment marketing solutions.
Influencing: Ability to build alignment, gain commitment, and drive results across teams and leadership levels.
Relationship Management: Ability to establish and maintain productive partnerships with internal stakeholders, external vendors, and agency partners.
Strategic Thinking: Ability to connect business objectives, workforce priorities, and market insights to develop effective talent attraction strategies.
Effective Communications: Ability to communicate ideas and strategy clearly through presentations, reporting, recommendations, and stakeholder engagement.
Creativity: Ability to develop innovative approaches that strengthen candidate engagement and support hiring goals.

Nice To Haves

Integrated recruitment marketing strategy across paid social, digital advertising, SEM, employer branding, content marketing, social recruiting, career sites, and recruitment events.
Campaign optimization based on KPIs, with clear reporting and executive-level recommendations.
Recruitment marketing technology experience, including ATS, CRM, marketing automation, analytics platforms, and project management systems.
Vendor and agency management experience, including oversight of external recruitment marketing, media, and creative partners.
Experience managing recruitment marketing investments and evaluating campaign effectiveness, business impact, and ROI.
Market research, audience segmentation, candidate persona development, and competitive analysis to identify opportunities and guide strategy.

Responsibilities

Serve as a strategic recruitment marketing partner to five business units.
Develop data-driven, insight-led talent attraction strategies aligned with Caterpillar's enterprise priorities and Employee Value Proposition (EVP).
Collaborate with Talent Acquisition, HR, Communications, and business leaders to understand workforce needs, influence decisions, and deliver marketing solutions that support key hiring objectives.
Leverage campaign performance data, market insights, candidate trends, and competitive intelligence to provide strategic recommendations.
Optimize recruitment marketing investments and improve hiring outcomes.
Lead cross-functional initiatives.
Pilot new marketing capabilities.
Drive consistent, high-quality execution across global audiences to enhance talent attraction performance throughout the candidate journey.