Marketing Science Lead

Critical Mass•Calgary, AB

3h•Hybrid

About The Position

As a Marketing Science Lead, you are endlessly curious, always asking the next question to demonstrate the value of marketing science to internal and external stakeholders. With 5 to 8 years of experience leading marketing science projects, you have developed expertise in measurement, reporting, data integration, testing, data visualization, and statistical modeling. You optimize digital marketing through data-driven insights, enjoy cross-functional collaboration, and excel at mentoring analysts to translate findings into actionable recommendations. Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Requirements

B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management.
Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
Experience with two or more visualization platforms (Tableau, Power BI, etc.), and knowledge of their strengths and limitations.
Advanced skills in common Microsoft 365 products (Excel, PowerPoint, etc.); strong communicator with client-facing experience.
Proven ability to lead and collaborate with cross-functional teams to deliver measurement solutions that optimize digital performance and business impact.
Experience directing and mentoring analysts.
5+ years in digital analytics and performance measurement, including:
Evaluating creative effectiveness and impact across KPIs and understanding how messaging, format, and execution influence outcomes.
Development and governance of creative taxonomy strategy.
Building measurement plans using first- and third-party data.
Designing and executing test & learn programs, coordinating test set ups, learning agendas and presenting results.
Leading analytics projects focused on optimizing creative strategy and driving effective, insight-led decision making.

Nice To Haves

Experience with Python, R, SQL, or other business-relevant programming languages.
Experience working with third-party data tools (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or Customer Data Platforms (CDP), and their integration into MarTech ecosystems.

Responsibilities

Ensure analyses, dashboards, and reports meet client needs and deliver actionable insights.
Shape analytics content and provide thought leadership on methodology and technology.
Lead the development and execution of measurement strategies.
Oversee the mapping and implementation of data flows, and ensure compliance with data governance.
Manage, coach, and develop analysts, and participate in hiring and training.
Occasionally support senior colleagues with analytics material for new business pitches and request for proposals.