Marketing Science Associate Analyst

Critical Mass•San Jose, CA

About The Position

As an Associate Analyst, you will use curiosity and data analytics to uncover insights and solve data puzzles for an Automotive OEM brand. You will help turn data into actionable stories that enhance digital experiences and support recommendations to improve marketing performance. You will learn the day-to-day activities of the marketing science program and support the team in delivering analyses and reports. The role focuses on building on existing skills while learning measurement methods and tools to capture, assemble, and organize data into meaningful insights. You will collaborate with team members and help communicate business insights clearly and logically to clients.

Requirements

Interest in marketing and data analytics.
B.S. degree in a quantitative or technical field, such as economics, mathematics, business, finance, social sciences, computer science, or information management.
Proficiency with Microsoft Excel and PowerPoint.
Experience with a website measurement tool such as Google Analytics or Adobe Analytics.
Experience with a tag management platform such as GTM, Adobe Launch, or Tealium.
Experience with a visualization platform such as Tableau, Domo, Power BI, or Datorama.
Strong verbal and written communication skills, active listening skills, attention to detail, and a high standard of output.
Eagerness to learn and a proactive communication style.
Basic working knowledge of Python, R, SQL, or another statistical programming language.
Understanding of the media landscape, ability to determine appropriate channels based on business objectives, and experience using data to make recommendations.
Understanding of how SEO works alongside other channels and experience analyzing it.

Responsibilities

Build an understanding of the client’s business and digital performance, identify actionable insights, and make relevant recommendations to drive results.
Collect, organize, and analyze complex data from websites, apps, social, and media platforms using web analytics, survey tools, and mobile measurement technologies.
Develop tagging requirements, validate tracking, conduct data quality assurance, and partner with Technology teams to document and resolve issues.
Contribute to measurement strategy and framework development, using analytics to inform optimization and strategic decisions.
Generate and interpret reports and dashboards in Excel, Tableau, or DW/BI systems; conduct ongoing data quality checks and support multiple teams’ needs.
Analyze site traffic, search, and e-commerce data to uncover trends, patterns, and correlations using statistical and data science tools such as R, Python, and GitHub.
Assist with segmentation, market share, and survey analysis, and present findings clearly to internal and client teams through data storytelling.
Support the design and analysis of A/B testing to optimize site, app, and media performance.
Learn and apply advanced methods such as statistical modeling, machine learning, and AI tools, including natural language processing, to solve business problems and optimize processes.
Document requirements, implement data governance protocols, and help ensure data integrity, privacy, and compliance with industry standards.
Participate in continuous improvement efforts and explore opportunities to improve user experience, site and app functionality, and reporting processes.