About The Position

The (Contract) Marketing Salesforce Developer will serve as a hands-on technical partner for the marketing and business solutions team, responsible for building, optimizing, and maintaining digital marketing systems that support lead generation, customer engagement, campaign execution, and reporting. This role requires strong expertise in Salesforce Marketing Cloud Account Engagement (e.g., Pardot), Salesforce CRM, and WordPress, along with the ability to translate marketing goals into scalable, reliable, and user-friendly technical solutions.

Requirements

  • Three or more years of experience in marketing technology, marketing automation, web development, CRM administration, SEO, or a related technical marketing role.
  • Hands-on experience with Salesforce Marketing Cloud Account Engagement, including campaign setup, automation, forms, landing pages, list management, scoring, grading, and reporting.
  • Working knowledge of Salesforce CRM, including leads, contacts, campaigns, reports, dashboards, data fields, and sales and marketing alignment processes.
  • Experience building and maintaining WordPress websites, including page updates, theme or template customization, plug-in management, forms, and basic troubleshooting.
  • Strong understanding of email marketing best practices, lead generation, digital campaign execution, data quality, and conversion optimization.
  • Ability to manage multiple projects, prioritize competing deadlines, and communicate clearly with both technical and non-technical stakeholders.
  • Strong attention to detail, analytical thinking, problem-solving skills, and commitment to delivering high-quality work.

Nice To Haves

  • Salesforce or Account Engagement certifications, such as Salesforce Certified Account Engagement Specialist, Salesforce Certified Account Engagement Consultant, Salesforce Administrator, or related credentials.
  • Experience with marketing analytics, campaign attribution, Google Analytics, Google Tag Manager, SEO tools, or reporting dashboards.
  • Experience supporting B2B marketing, professional services, life sciences, healthcare, technology, or other complex sales environments.
  • Familiarity with UX principles, accessibility standards, website performance optimization, and content management workflows.
  • Experience with integrations between Salesforce, Account Engagement, WordPress, webinar platforms, event tools, data enrichment platforms, or other marketing technology systems.

Responsibilities

  • Develop, manage, and optimize marketing automation programs in Salesforce Marketing Cloud Account Engagement, including email templates, landing pages, forms, automation rules, engagement programs, segmentation lists, and lead nurturing workflows.
  • Support Salesforce CRM configuration and data alignment related to marketing campaigns, lead routing, campaign attribution, lifecycle stages, reporting, and sales handoff processes.
  • Build and maintain WordPress website pages, campaign landing pages, forms, integrations, plug-ins, and user experiences that support marketing initiatives and conversion goals and build SEO.
  • Partner with marketing, sales, and business stakeholders to gather requirements, troubleshoot issues, recommend solutions, and deliver enhancements that improve campaign performance and operational efficiency.
  • Monitor campaign and system performance, ensuring proper integration and data flow among the marketing technology tools.
  • Support data hygiene, segmentation, consent management, and compliance-related processes in collaboration with marketing and business stakeholders.
  • Document processes, technical configurations, workflows, integrations, and best practices to support consistency, training, and scalability.
  • Stay current on Salesforce, Account Engagement, WordPress, and digital marketing technology updates, proactively recommending improvements and efficiencies.

Benefits

  • Hourly rate is commensurate with experience, qualifications, and other intangibles evident during the interview process – as well as market conditions.
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