Marketing & Sales Enablement Coordinator

Soliant Consulting•Chicago, IL

3d•Remote

About The Position

This role supports both Business Development Managers (BDMs) and the marketing team across all of Soliant's practice areas. It is a support and research role focused on enhancing the quality of opportunities for BDMs. The responsibilities are divided into event strategy and logistics, and pre-event sales intelligence. This involves researching and evaluating conferences, coordinating sponsored presences, attending events, researching attendee lists, building prospect profiles, and providing BDMs with organized briefs. The role requires managing competing priorities, working independently, and taking pride in research quality, as the BDM's event effectiveness depends on the preparation provided.

Requirements

2-3 years of experience in a marketing coordinator, sales support, event coordination, or related role, ideally in a B2B services or technology environment.
Demonstrated experience conducting research and synthesizing information into clear, organized summaries for a business audience.
Some exposure to B2B sales processes or sales team support.
Proficiency with LinkedIn and LinkedIn Sales Navigator for prospect research.
Comfortable with CRM platforms (Salesforce or HubSpot preferred) for logging contacts and event activity.
Strong working knowledge of Google Workspace or Microsoft Office, particularly for building structured research briefs and tracking spreadsheets.
Willingness to attend events occasionally to staff a booth or support the BDM on-site.
Valid driver's license and ability to travel by air when needed.
Clear written communication skills.
Organizational discipline.
Proactive communication skills.
Professional event presence.
Curiosity about business and technology.
Judgment about quality.

Nice To Haves

Experience coordinating event logistics, including vendor communication, materials management, and on-site support, is a plus.
Familiarity with event research tools, conference directories, or industry databases is a plus.
Comfort with AI research tools such as ChatGPT or Perplexity for accelerating background research, with an understanding of when to verify outputs.

Responsibilities

Research and evaluate industry conferences, technology summits, and networking events.
Assess if events are suitable for a consulting firm and evaluate sponsorship/booth opportunities.
Compile event recommendations with written assessments, including attendee profiles, format, participation options, estimated costs, and recommendations.
Maintain a running event calendar with clear deadlines for registration, sponsorship, and logistics.
Manage event registration, hotel, travel, and agenda coordination for attendees.
Coordinate booth or sponsorship logistics, including vendor communication, materials shipping, setup, and on-site needs.
Work with the marketing team to ensure branded materials, collateral, and giveaways are prepared and arrive on time.
Build pre-event checklists and timelines.
Attend events as needed to staff the booth, represent Soliant, engage with attendees, collect contact information, and support BDMs.
Conduct post-event debriefs to assess what worked, what didn't, and the value of repeat attendance.
Research attendee lists in advance to identify individuals matching Soliant's Ideal Customer Profile.
Build short research briefs for high-priority prospects, covering company information, role, recent news, and suggested conversation angles.
Prioritize and organize prospect briefs into a clear, ranked list for BDMs.
Use LinkedIn, company websites, news sources, and CRM data to compile accurate information, flagging uncertainties.
Log identified prospects and research notes into Salesforce before each event.
Assist BDMs with follow-up by pulling background information on interested contacts.
Maintain and update an event evaluation database to track outcomes and inform future decisions.
Support the marketing team with event-related content needs, such as social posts, pre-event announcements, and post-event recaps.
Assist with CRM hygiene by ensuring event contacts are logged accurately and consistently.
Help compile competitive intelligence and industry research.
Support BDMs with ad hoc research requests outside the event context.

Benefits

Base salary
Travel and event expenses covered when attending events on behalf of Soliant
Employee Stock Ownership Program (ESOP)
A role with direct visibility into the sales and marketing process at a growing consulting firm
Remote work environment
Group vision, dental, and health benefits
Vacation policy and flexible work schedule
Parental leave benefits
Employee Assistance Program
Remote work equipment and services stipend
Generous 401(k) employer match
Employee stock ownership
Encouragement of regular professional development and training