Marketing Research Specialist (Automotive) - copy
About The Position
FORVIA HELLA Electronics Corporation is seeking a dynamic and experienced Marketing professional to join our North American communications group. The primary focus of this role will be to conduct automotive-based market research for a variety of key departments and key stakeholders in the company. FORVIA - HELLA is a listed, internationally positioned automotive supplier operating under the umbrella brand FORVIA. Within this factual group, HELLA stands for high-performance lighting technology and automotive electronics. At the same time, the Company covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special-purpose vehicles with its Lifecycle Solutions business group. HELLA has around 36,000 employees at more than 125 locations worldwide and generated sales of €4.4 billion in the seven-month short fiscal year 2022.
Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, English, Business or similar field.
- Prior experience conducting market and product based research activities (Automotive Experience preferred)
- Excellent writing and communication skills
Nice To Haves
- Exposure or experience working with S&P market tools is preferred
Responsibilities
- Coordinate customer events, technology showcases, trade fairs, and public events in close collaboration with business divisions, sales teams, engineering, and external partners to ensure successful execution and measurable outcomes.
- Represent the organization at industry trade shows, conferences, customer events, and networking opportunities, engaging with visitors, answering product-related questions, and identifying new business opportunities.
- Partner with technical experts, product managers, and business leaders to prepare internal speakers and presenters, including presentation development, messaging, rehearsal coordination, and event support.
- Develop a strong understanding of the company’s products, technologies, and market positioning to effectively translate technical features into compelling customer benefits and marketing messages.
- Research market trends, customer developments, competitive activities, and industry changes to provide actionable insights that support strategic planning and marketing initiatives.
- Gather and report market intelligence through industry research, news monitoring, and participation in key industry events.
Benefits
- Hybrid work schedules and flexible core hours
- Industry leading health benefits program
- Lucrative PTO policy
- Competitive 401K matching
- Extensive career and training opportunities
- Annual Bonuses
- On campus restaurant as well as employee water and coffee services
- Team and company wide events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
