Marketing Reporting and Analytics Senior Manager
About The Position
Join the team leading the next evolution of virtual care. At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives. Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens. Teladoc Health Inc. seeks Marketing Reporting and Analytics Senior Manager at its facility located at 155 E 44th Street, 17th Floor, New York, NY 10017. Summary of Position Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels. 10% Build and maintain performance dashboards such as Tableau and DOMO that track KPIs such as ROMI, ROAS, NPS, and registration volume. 15% Support daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance. 20% Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization. 10% Contribute to forecasting models and budget performance diagnostics in collaboration with finance and strategy. 15% Maintain data quality and accuracy across marketing performance reports. 10% Coordinate with Data Engineering and Martech teams. 5% Define and evolve standard KPI definitions and performance frameworks across marketing functions. 5% Educate and empower marketing stakeholders on data literacy and insights self-service tools. 10%. Telecommuting: 100% Telecommuting.
Requirements
- Bachelor’s degree or foreign equivalent in Engineering Management or a related field and 8 years of experience as a Marketing Data Analyst or in an occupation involving the reporting and analysis or large, disconnected datasets in the healthcare industry.
- SQL skills to accurately interpret and editing coding languages and scripts to extract large datasets and manipulate/analyze key findings.
- Visualization tools (Tableau, DOMO, or Power BI) for summarized and detailed reporting.
- Digital marketing metrics (CPM, CPA, CTR, and conversion rate) and Media Measurement Techniques.
- Translating data and analytic findings and summaries to stakeholders and business partners alike.
- Constructing presentations of self-performed analyses and business stories to executive-level audiences.
- Ideating and partnering on strategic, enterprise-wide initiatives that supersede day-to-day duties.
- Building, maintaining, and adjusting multi-million dollar budgets in coordination with finance and accounting partners.
- Master’s degree or foreign equivalent in Engineering Management or a related field and 6 years of experience as a Marketing Data Analyst or in an occupation involving the reporting and analysis or large, disconnected datasets in the healthcare industry.
- SQL skills to accurately interpret and editing coding languages and scripts to extract large datasets and manipulate/analyze key findings.
- Visualization tools (Tableau, DOMO, or Power BI) for summarized and detailed reporting.
- Digital marketing metrics (CPM, CPA, CTR, and conversion rate) and Media Measurement Techniques.
- Translating data and analytic findings and summaries to stakeholders and business partners alike.
- Constructing presentations of self-performed analyses and business stories to executive-level audiences.
- Ideating and partnering on strategic, enterprise-wide initiatives that supersede day-to-day duties.
- Building, maintaining, and adjusting multi-million dollar budgets in coordination with finance and accounting partners.
Responsibilities
- Partner with Consumer Marketing teams to deliver timely and actionable campaign insights across digital and offline channels.
- Build and maintain performance dashboards such as Tableau and DOMO that track KPIs such as ROMI, ROAS, NPS, and registration volume.
- Support daily, weekly, and monthly business reviews with insight packages, opportunity diagnostics, and strategic guidance.
- Analyze campaign effectiveness, test-and-learn results, and audience trends to guide marketing optimization.
- Contribute to forecasting models and budget performance diagnostics in collaboration with finance and strategy.
- Maintain data quality and accuracy across marketing performance reports.
- Coordinate with Data Engineering and Martech teams.
- Define and evolve standard KPI definitions and performance frameworks across marketing functions.
- Educate and empower marketing stakeholders on data literacy and insights self-service tools.
Benefits
- Flexible Vacation Policy
- 80 hours of Paid Sick, Safe, and Caregiver Leave annually
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What This Job Offers
Job Type
Full-time
Career Level
Senior
