Marketing Reporting Analyst

Alpine Bank•Denver, CO

17d•Hybrid

About The Position

The Marketing Reporting Analyst gathers, organizes, and interprets marketing data from multiple channels to evaluate campaign effectiveness, forecast trends, and support budget allocation decisions. The role is also responsible for the organization’s customer surveys and insights. The position may be based at any Alpine Bank location, subject to available space. The analyst develops executive and marketing department reporting, monitors and forecasts marketing performance across PESO stages, identifies trends and correlated data early in campaigns, and builds and maintains reporting dashboards. The role supports budget decisions by modeling expected return on investment, manages annual customer loyalty and monthly customer onboarding surveys, and develops market position reports and special studies as requested. The analyst also collaborates with the Marketing team on campaigns and promotions. This role operates in a professional office environment. Following successful training, a hybrid schedule is available, requiring at least three in-office days per week; management may modify the arrangement. Regular and reliable onsite attendance is an essential function. Occasional travel may be required. The stated starting annual pay range is $67,184–$78,624, depending on experience. The position is anticipated to close October 31, 2026, or when filled.

Requirements

At least two years of experience providing data analysis to an organization; equivalent combinations of education and experience may be substituted.
Possession of, or ability to obtain, a valid Colorado Driver’s License.
Deep understanding of event-causing relative data and highly correlated leading indicators to assess campaign success early.
Ability to communicate and collaborate with team members.
Ability to implement new ideas or potential solutions without prompting.
Skill in identifying problems and using logic, judgment, and data to determine solutions that best serve the company.
Understanding of how to identify problems and willingness to recommend ways to address them.
Ability to manage time and resources effectively so work is completed efficiently.
Good critical-thinking and analytical skills.
Ability to meet the physical requirements described, including regularly talking and hearing, close, distance, and color vision, adjusting focus, and potentially lifting up to 25 pounds.

Nice To Haves

Bachelor’s degree in Marketing Research, Data Analytics, or Management Information Systems (MIS) preferred.
Experience working in a banking environment preferred.

Responsibilities

Develop executive reporting and detailed reporting for the company and Marketing department.
Monitor and forecast marketing performance across all PESO stages, providing lifecycle-stage reporting on marketing performance.
Identify trends and correlated data early in marketing campaigns to help ensure strategic goals are met.
Build and maintain dashboards using Power BI, Looker Studio, or other contemporary reporting systems.
Model expected return on investment within the funnel reporting process to support budget allocation decisions.
Design, develop, implement, analyze, and report the annual customer loyalty survey, and distribute results to Management.
Design, develop, implement, analyze, and report the monthly customer onboarding survey, and distribute results to Management.
Develop market position reports for the company and its operating units as requested.
Conduct special studies and develop data, information, assessments, and recommendations as requested.
Collaborate with the Marketing team to develop campaigns and promotions.
Perform other duties as assigned.
Maintain regular and reliable onsite attendance.