Marketing Reporting Analyst

Alpine Bank•Glenwood Springs, CO

18d•$67,184 - $78,624•Hybrid

About The Position

The Marketing Reporting Analyst gathers, organizes, and interprets marketing data from multiple channels to evaluate campaign effectiveness, forecast trends, and support budget allocation decisions. The role also manages customer surveys and insights for the organization. It may be based at any Alpine Bank location, subject to available space. The analyst develops executive and departmental reporting, monitors and forecasts marketing performance across PESO stages, identifies trends and correlated data early in campaigns, and builds and maintains dashboards. The position models expected return on investment to support budget allocation, develops and reports customer loyalty and onboarding surveys, prepares market-position reports and special studies, and collaborates with the Marketing team on campaigns and promotions. The role requires reliable on-site attendance. Following successful training, a hybrid schedule may include remote work, with at least three days per week in the office. The arrangement may be changed at management's discretion. The position works in a professional office environment, routinely uses standard office equipment, and may require occasional travel. It is largely sedentary, with regular talking and hearing, specified vision abilities, and occasional lifting of up to 25 pounds.

Requirements

At least two years of experience providing data analysis to an organization; an equivalent combination of education and experience may be substituted.
Possess or be able to obtain a valid Colorado Driver’s License.
Understand event-causing relative data and highly correlated leading indicators to determine campaign success early.
Communicate and collaborate effectively with team members.
Be able to implement ideas or potential solutions independently.
Use logic, judgment, and data to identify and solve problems in the company's best interest.
Identify problems and make recommendations to address them.
Manage time and resources effectively.
Demonstrate critical-thinking and analytical skills.

Nice To Haves

Bachelor’s degree in Marketing Research, Data Analytics, or MIS preferred.
Experience working in a banking environment preferred.

Responsibilities

Develop executive reporting and deeper-level reporting for the company and Marketing department.
Monitor and forecast marketing performance across PESO stages, using lifecycle-stage reporting to inform performance assessments.
Identify trends and correlated data early in marketing campaigns to help ensure strategic goals are met.
Build and maintain dashboards in Power BI, Looker Studio, or other contemporary reporting systems.
Model expected ROI within the funnel reporting process to support budget allocation decisions.
Design, develop, implement, analyze, and report the annual customer loyalty survey, distributing results to Management.
Design, develop, implement, analyze, and report the monthly customer onboarding survey, distributing results to Management.
Develop market-position reports for the company and its operating units as requested.
Conduct special studies and develop data, information, assessments, and recommendations as requested.
Collaborate with the Marketing team in developing campaigns and promotions.
Maintain regular and reliable on-site attendance.
Perform other duties as assigned.