Marketing & Public Relations Manager

Georgia Farm Bureau•Macon, GA

3d•Onsite

About The Position

This role provides leadership for marketing efforts for both Georgia Farm Bureau Federation and the Georgia Farm Bureau Mutual Insurance Company. The manager will acquire, manage, and coordinate advertising space across all media outlets, including digital, print, online, radio, outdoor, and television. A key responsibility is managing the monthly budget for the Information/PR/Marketing department and directing Marketing, Visual Strategies, and Publications. The position involves growing the company's online presence by making informed decisions for its two websites, collaborating with IT on content, functionality, and ROI. The manager will also manage and recommend involvement with key sponsor partners, maintain relationships with the Georgia Exposition and Agriculture community and Abraham Baldwin Agriculture College, and represent the company in public forums. Additionally, the role involves coordinating external plans to enhance social responsibilities, understanding GFB Public Policy, Member Services, Field Services, Georgia Foundation for Ag, and GFB Insurance marketing goals, and having a cursory understanding of GFB policies to communicate them effectively. Strong management skills in team building, supervision, and interpersonal leadership are essential. The role also includes providing leadership for Georgia Farm Bureau’s email and SMS marketing strategies and collaborating with partners to maximize influence and external effectiveness. Proficiency in Microsoft Office Suite is required.

Requirements

Bachelor’s degree in business, marketing, journalism or a related field required, along with a minimum of 7 years of relevant professional experience; or 15+ years of equivalent professional experience required
Communication and organizational skills, innovative, self-motivated, and committed to the mission and excellence in brand reputation required
2+ years’ of Digital Marketing management experience required
4+ years’ experience in writing, public speaking or news gathering, television, or radio required
4+ years of experience in website management, SEM and SEO required
4+ years’ experience in social media engagement, posting, and marketing strategies required
A valid Georgia driver’s license with a Driving Record that meets underwriting standards of the Georgia Farm Bureau Mutual Insurance Company.
Proficient in computer skills, (Microsoft Office Suite, Excel, Outlook, PowerPoint, Word, etc.)

Nice To Haves

Media buying experience is preferred, especially with streaming media platforms

Responsibilities

Provide leadership for marketing efforts for both Georgia Farm Bureau Federation as well as the Georgia Farm Bureau Mutual Insurance Company
Acquires, manages, and coordinates advertising space for GFB companies in all forms of media outlets, including digital, print, online, radio, outdoor and television
Manage monthly accountability of budgeting in the Information/PR/Marketing department
Excel in leadership abilities, directing Marketing, Visual Strategies and Publications
Help to grow the online presence of the company by making informed decisions supporting professional strategies, technical roadmaps and direction of the companies two websites, working closely with IT personnel on content, overall functionality and ROI
Manage and recommend involvement with key sponsor partners
Manage the relationship/partnership with the Georgia Exposition and Agriculture community (GA National Fairgrounds and Agriculture Center) and Abraham Baldwin Agriculture College
Working with the Information/PR Director, be prepared to represent our Company in public meetings or in public spaces
Coordinate the development and implementation of an external plan that enhances our social responsibilities
Provide leadership and oversight for Georgia Farm Bureau’s email marketing and SMS marketing strategies and roadmap for the future
Ability to work closely with region and other partners to utilize resources (ex. GFB Foundation, ERC volunteer time) to maximize our influence and external effectiveness
Manage goals and expectations of press releases, company branding, television, radio, marketing, and print
Work with Marketing team members to handle high level company responses to potential crisis’s, any negative comments on social media and in the mainstream media sources (Brand Reputation)
Respond to special requests on behalf of the Company from corporate partners (e.g., Executive Communications, Public Policy Team, Member Services, etc.)
Special Projects as assigned