Manager, Marketing & Public Relations

Georgia State University•Atlanta, GA

About The Position

Georgia State University is seeking a strategic, data-driven marketing leader to serve as Marketing Manager within The Graduate School. This role is responsible for developing and executing integrated marketing strategies that elevate the visibility, competitiveness, and enrollment growth of graduate programs. Serving as a central marketing resource across colleges and schools, this position combines digital marketing strategy, data analytics, campaign execution, and cross-functional collaboration to drive measurable outcomes. The role also ensures alignment with institutional brand standards and leverages data to continuously optimize performance.

Requirements

Bachelor’s degree in marketing, or a related field.
Three years of related experience in marketing, communications, or digital strategy

Nice To Haves

Experience in higher education marketing or enrollment marketing
Strong expertise in digital marketing, including SEO/SEM and paid media
Experience with marketing analytics tools (e.g., Google Analytics, CRM platforms)
Proven ability to manage agency relationships and multi-channel campaigns
Demonstrated ability to translate data into actionable strategy

Responsibilities

Develop and execute multi-channel marketing strategies to support graduate enrollment growth
Plan and manage integrated campaigns across paid and organic digital channels
Position programs competitively in the marketplace to increase awareness and enrollment
Ensure all marketing efforts align with university brand standards and messaging
Lead digital marketing initiatives including paid media, search, display, and social campaigns
Manage and optimize advertising budgets based on performance data and ROI
Oversee campaign execution, including audience targeting, creative development, and ad copy
Identify opportunities to improve campaign effectiveness and conversion performance
Conduct marketing analytics and performance tracking using key performance indicators (KPIs)
Develop reports and dashboards to measure campaign success and inform decision-making
Use data insights to continuously refine strategy and improve outcomes
Ensure data-informed decision making across all marketing initiatives
Serve as a strategic marketing consultant to colleges and academic units
Provide guidance on audience targeting, persona development, and campaign planning
Collaborate with internal stakeholders, including faculty, leadership, and communications teams
Coordinate with external vendors, agencies, and media partners
Strengthen external visibility of graduate offerings through strategic marketing initiatives
Support storytelling, digital presence, and reputation-building efforts
Ensure consistency and quality across all marketing and communications outputs
Ensure marketing practices comply with relevant regulations (e.g., data privacy, GDPR, FTC)
Protect institutional reputation through accurate, ethical, and compliant communications