Marketing & Public Relations Manager

Georgia Farm Bureau • Macon, GA

2d

About The Position

This role provides leadership for marketing efforts for both Georgia Farm Bureau Federation and the Georgia Farm Bureau Mutual Insurance Company. The position involves acquiring, managing, and coordinating advertising space across various media outlets, managing departmental budgeting, and directing marketing, visual strategies, and publications. A key aspect is growing the company's online presence through informed decisions about website functionality, content, and ROI, in collaboration with IT. The role also includes managing sponsor partnerships, relationships with agricultural organizations, and developing external plans to enhance social responsibilities. Knowledge of GFB Public Policy, Member Services, Field Services, Georgia Foundation for Ag, and GFB Insurance marketing goals is essential, along with general marketing, agriculture, and insurance exposure. The manager will also provide leadership for email and SMS marketing strategies and work with partners to maximize influence and external effectiveness. Proficiency in computer skills, including the Microsoft Office Suite, is required.

Requirements

• Bachelor’s degree in business, marketing, journalism or a related field required
• A minimum of 7 years of relevant professional experience; or 15+ years of equivalent professional experience required
• Communication and organizational skills, innovative, self-motivated, and committed to the mission and excellence in brand reputation required
• 2+ years’ of Digital Marketing management experience required
• 4+ years’ experience in writing, public speaking or news gathering, television, or radio required
• 4+ years of experience in website management, SEM and SEO required
• 4+ years’ experience in social media engagement, posting, and marketing strategies required
• Proficient in computer skills, (Microsoft Office Suite, Excel, Outlook, PowerPoint, Word, etc.)
• A valid Georgia driver’s license with a Driving Record that meets underwriting standards of the Georgia Farm Bureau Mutual Insurance Company.

Nice To Haves

• Media buying experience is preferred, especially with streaming media platforms

Responsibilities

• Provide leadership for marketing efforts for both Georgia Farm Bureau Federation as well as the Georgia Farm Bureau Mutual Insurance Company
• Acquires, manages, and coordinates advertising space for GFB companies in all forms of media outlets, including digital, print, online, radio, outdoor and television
• Manage monthly accountability of budgeting in the Information/PR/Marketing department
• Excel in leadership abilities, directing Marketing, Visual Strategies and Publications
• Help to grow the online presence of the company by making informed decisions supporting professional strategies, technical roadmaps and direction of the companies two websites, working closely with IT personnel on content, overall functionality and ROI
• Manage and recommend involvement with key sponsor partners
• Manage the relationship/partnership with the Georgia Exposition and Agriculture community (GA National Fairgrounds and Agriculture Center) and Abraham Baldwin Agriculture College
• Working with the Information/PR Director, be prepared to represent our Company in public meetings or in public spaces
• Coordinate the development and implementation of an external plan that enhances our social responsibilities
• Provide leadership and oversight for Georgia Farm Bureau’s email marketing and SMS marketing strategies and roadmap for the future
• Ability to work closely with region and other partners to utilize resources (ex. GFB Foundation, ERC volunteer time) to maximize our influence and external effectiveness
• Manage goals and expectations of press releases, company branding, television, radio, marketing, and print
• Work with Marketing team members to handle high level company responses to potential crisis’s, any negative comments on social media and in the mainstream media sources (Brand Reputation)
• Respond to special requests on behalf of the Company from corporate partners (e.g., Executive Communications, Public Policy Team, Member Services, etc.)
• Special Projects as assigned
• Oversee the leaders in the areas of print, marketing, and visual strategies
• Assist Director in hiring, managing, and evaluating marketing and public relations team

What This Job Offers

• Job Type: Full-time
• Career Level: Manager