Marketing Project/Operations Manager

Breyer Law Offices P C•Albuquerque, NM

About The Position

As our Marketing Project Manager, you will oversee the marketing team’s execution and lead projects from the initial brainstorming and research phase, straight through implementation or production, and on to debriefing and reporting. The Marketing Project Manager will carry out the vision of the Marketing Department as directed by the Marketing Director on a granular level. Marketing Project Managers will therefore manage the team of marketers, vendors, and support staff involved in the various marketing projects. From determining the scope of a project to contributing to market research on the target customers, Marketing Project Managers typically begin their work early in the project life cycle. As the project’s foundation is established, they will assign tasks, set deadlines for team members, and determine the project’s budget and resource allocation requirements — all while adjusting over the course of the project’s duration. The Marketing Project Manager also manages team members including but not limited to performance, coaching, and development to better the marketing department.

Requirements

10 + year of Marketing Experience, with at least 5+ years of Omni-channel marketing team Leadership.
Bachelors in Business Administration, Marketing, Communications or similar Discipline.
Leadership: ability to lead team members, encouraging and directing them, as well as anticipating their strengths and weaknesses.
Communication: Communicating with team members, executive leadership, external stakeholders, vendors, and freelancers.
Analytical: ability to leverage marketing analytics and prioritize resources to maximize the outcome.
Marketing expertise: specific expertise in marketing itself to be able to manage a full suite, omni-channel program, including but not limited to: digital marketing campaigns, website optimization and design, social media campaigns, television production, radio production, customer lifecycle marketing campaigns, loyalty program development, event coordination and execution, business development efforts, and community engagement.
Decision-making: ability to make informed decisions on a tight timeline.
Resource allocation: Marketing resource management, the allocation of both human and budgetary resources.
Proficiency with project management tools: Ability to leverage a host of project management software options, including Wrike, to properly set deadlines, track resources, and ensure team member accountability.
Ability to set deadlines: Deadline forecasting and management across several projects simultaneously.
Task management: manage and delegate tasks effectively to ensure deadlines are met.
Timeline planning: Planning the timeline of each project, forecasting multiple complex projects with time- and resource-dependent deadlines.

Nice To Haves

Project Management, Google Analytics, Adwords, IAB, Marketing CRM / Automation certifications are a plus.

Responsibilities

Working alongside the marketing director to create the company’s marketing strategy.
Creating a project content calendar for all marketing initiatives.
Assisting in project/campaign deliverables where needed.
Building and maintaining external vendor relationships.
Creating project timelines and budgets.
Interdepartmental cooperation to assist in company efforts that involve marketing team members or deliverables.
Marketing Team development, coaching, and check-ins to ensure deadlines, quality, and team advancement are meeting set targets and KPIs.
Overall Marketing Department KPIs including: Overall department ROI performance, Year over Year Revenue Growth, Year over Year Intake Volume Growth.
Event planning, and execution when needed.
Identifying, developing, optimizing, and/or implementing required reports to advance performance and scale of all marketing efforts.