Marketing Project Manager

Healthy Back Institute•Austin, TX

1d•Remote

About The Position

Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company rooted in six core values: Freedom, Love, Team, Growth, Excellence, and Courage. We are building out our Business Enablement Operations function and hiring a Marketing Project Manager to drive execution across our marketing and product initiatives.

Requirements

Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
3 to 5 years of experience in marketing project management, program management, or marketing execution within a DTC, eCommerce, or direct response environment
Proven ability to manage cross-functional projects across marketing, product, and operations simultaneously
Hands-on experience working with tech and development teams including writing requirements, managing tickets, QA, and launches
Experience with project management platforms such as Wrike, Asana, Monday.com, or ClickUp
Strong organizational skills and comfort managing multiple high-priority workstreams without dropping details
Experience supporting or executing a rebrand initiative across marketing and product environments

Nice To Haves

Experience with subscription or free trial business models
Exposure to CRO testing including landing pages, checkout flows, and offer structures
Familiarity with email and SMS platforms such as Klaviyo or Maropost
Experience in lean, fast-paced, or turnaround business environments

Responsibilities

Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
Build and manage timelines ensuring all deliverables are completed on schedule
Coordinate across Marketing, Creative, Tech, and Customer Success to keep execution moving
Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
Ensure all tests are properly scoped, quality checked, and launched on time
Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
Support operational execution of product development initiatives including new offers, bundles, and funnel updates
Coordinate timelines and deliverables across product, marketing, and tech teams
Ensure successful launch and rollout of new product initiatives with clear QA and go-live processes
Coordinate the operational rollout of brand and rebrand initiatives across all marketing and product touchpoints
Ensure alignment across funnels, creative assets, product messaging, and customer experience
Manage timelines, dependencies, and quality control across all rebrand components
Act as the central coordination point between Marketing, Product, and Tech teams
Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
Proactively identify bottlenecks and drive resolution before they impact delivery